One more week until Stellar Blade hits the market! Sony is using the last few days before the release to draw as much attention as possible to the PS5 adventure.
The next big PS5 exclusive title “Stellar Blade” awaits you on April 26th. Sony Interactive Entertainment is acting as publisher, while the Koran studio Shift Up is responsible for development.
Advertisement
Sony PlayStation goes “all in”
For maximum reach shortly before publication, Sony is going “all in”, as some users write on Twitter/X. One of them is Hunterwhich listed Sony's current marketing activities.
Just yesterday, Sony PlayStation uploaded a music video dedicated to the futuristic action-adventure. The K-pop star BIBI appears here and performs the song “Eve”. That's the name of the protagonist of the upcoming game.
A week ago, the PlayStation company started a behind-the-scenes series. The first part of it is entitled “The Journey“ and brings the most important responsible developers to the fore.
Marketing for “Stellar Blade” is being carried out not only on the Internet, but also in the real world. For example, commercials can be seen at Gangnam Station in Seoul, the capital of South Korea.
Advertisement
In Japan, the Japanese game store Furuichi, among others, is drawing attention to the upcoming release. As the following image shows, the focus is entirely on “Stellar Blade”.
Cosplayers are also taking part in the release of the new PS5 adventure. One of them is Larissa Rochefort, who dressed up as Eve for an event on April 27 in Indonesia. Visitors can win special merch items.
So that players can get an idea of Eve's fight for humanity in advance, Sony recently released one demo out of here. According to the analysis company Ampere Analysis, the peak was 690,000 players, which is an impressive figure. Some users were so excited about the demo that they… a full 50 hours and even more have invested. The 60-90 minute gaming experience was also very well received by the PLAY3 community.
You can pre-order “Stellar Blade” for 79.99 euros in the PS Store. However, you are currently getting the physical edition Media Markt for ten euros less.
The preload is available as of today. If you have already signed up, you can download it now so that you can get started on time in a week.
Further news about Stellar Blade.
Discuss this news in the PlayStation Forum
Links to Amazon, Media Markt, Saturn and some other retailers are usually affiliate links. When you make a purchase, we receive a small commission with which we can finance the free-to-use site. You have no disadvantages.