The ideal smallest and cheapest car is here.
Ideal L6 is on sale for 249,800-279,800 yuan.
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As the last member of the L series, most of the configurations of the Ideal L6 have not changed much, such as the refrigerator, large front screen, dual-motor four-wheel drive, and the configuration of the Ideal smart cabin and smart driving.
However, since the price has reached 250,000 yuan, which is 70,000 yuan cheaper than the L7, naturally some “features” have been cut off, such as rear entertainment screens, floating suspension, etc.
But netizens still said that Ideal L6 is very sincere! Now the pressure is on Wenjie M5.
Ideal L6, what kind of car
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As we all know, the Ideal L series is built like a nesting doll, and the Ideal L6 continues the configuration and style of the L series in many aspects.
Of course, the Ideal L6 is the cheapest in the entire series, with a starting price of RMB 250,000. Correspondingly, some configurations have been reduced. Next, we will look at the appearance, size, power range, cockpit and intelligence.
The first is the appearance size. Ideal L6 and Ideal L7 are both positioned as medium and large SUVs, but in terms of actual parameters, they are still smaller than the L7.
The length of the L6 is within 5m, the wheelbase is reduced to within 3m, and the width and height are at least 15mm smaller than the L7, which is about a punch.
In terms of appearance, there are some minor changes to the front face, and the license plate position at the rear of the vehicle has been moved from the middle of the tailgate to the bottom. Overall, the design style of the L series is continued.
In addition, Ideal L6 has also added an exclusive color of Little Elephant Gray.
Next, from the perspective of power, the Ideal L6 is also an extended-range electric four-wheel drive.
The same 1.5T extended-range engine as the Ideal L7 comes standard with front and rear dual motors. The main difference is the rear motor, which has a maximum power of only 170kW. Therefore, the total power system power is 300kW and the total torque is 529N·m, which is slightly smaller than the Ideal L7.
And in terms of battery life, the battery and fuel tank capacity of the Lili L6 are also smaller than that of the L7, but the overall battery life is longer.
It comes standard with a 36.8kWh lithium iron phosphate battery and has a WLTC pure electric range of 182km. The fuel tank capacity is 60L. When fully fueled and fully charged,The WLTC comprehensive range reaches 1160km.
In terms of control, the biggest change of the Lili L6 is that there is no air suspension. Instead, the CDC sports suspension comes standard with a front double wishbone and a rear five-link, so the body height cannot be automatically adjusted.
Next, in terms of the cockpit, first of all, Nappa leather seats, seat adjustment, ventilation and heating functions, Lideal’s two 15.7-inch screens in the front, HUD, and rear small refrigerator (Max version) are also available in the Lideal L6, including Electric four-way adjustment of the steering wheel, small screen on the steering wheel, etc.
What has been canceled is the rear entertainment screen, so the top of the vehicle is an integrated panoramic canopy with electric sunshades as standard. In addition, electric suction doors are no longer standard.
However, in terms of intelligence, there is no difference between the ideal L6 and the new L series.
The smart cabin chip still uses Qualcomm 8295, and the voice assistant connected to the ideal large model Mind GPT can be used when picking up the car.
There are two configuration options for smart driving, high and low. The ideal L6 Pro version comes standard with AD Pro, which does not include lidar hardware configuration solutions. The chip is Horizon J5, which supports the highest high-speed NOA capabilities; while the Max version comes standard with AD Max, and the sensor includes a A 128-line lidar chip with two NVIDIA Orin-X chips, supporting up to NOA in urban areas.
And in terms of parking, both models come standard with smart parking, including automatic parking, straight-line summoning, and the ability to exit and park. In the future, functions such as remote parking and exit will be updated.
The final prices are 249,800 for the Ideal L6 Pro and 279,800 for the Max, both of which are no more than 300,000.
In addition, the official also launched a limited-time benefit with a total value of 20,000 yuan.
Judging from the feedback from netizens, the configuration and pricing of the Ideal L6 are indeed quite good.
The last member of the ideal L series
After the Ideal L6 is officially launched, the most important thing is to help the L series fill the gap in the price range of 200,000-300,000.
To a certain extent, the ideal L6 is also to solve the “urgent needs” of the L series.
In 2023 and 2024, the experience of the ideal L series will be completely different.
In 2023, after the launch of the Ideal L7, the Ideal L series began to kill indiscriminately in the range of more than 300,000, firmly occupying the top of the sales list of this range and even all new forces.
The most famous thing is that it pioneered the release of weekly sales lists by car companies. Every week, sales increased step by step, from more than 4,000 to more than 7,000 to more than 9,000, and later even reached 10,000 units per week.
Finally, in 2023, a total of 376,000 units of the Ideal L series were sold. The new force deserves the first place. Coupled with the starting price of 300,000+, Ideal directly became the first new force with a revenue of 100 billion, and its scale is close to that of established cars. enterprise.
But the good times of singing ideals did not last long. Starting from the end of 2023, the weekly sales list has not been as frequent as before. Even Li Xiang himself complained:Weekly sales were not announced last week, so they must have been depressed.
The most obvious gap is in the first week of this year. Ideal's weekly sales dropped from 14,100 to 4,300 vehicles, a plunge of 69.5%. Whether it is a new power brand or a new energy brand, Ideal's ranking is declining.
The external reason for the decline is not difficult to guess. The Ideal L series has a strong competitor – Wenjie.
When Wenjie's new M7 was launched, its ideals faced a formidable enemy. Internal meetings were held to discuss strategic directions, and they also emphasized that Huawei must be avoided.
However, Wenjie's new M7 6-seater configuration version, as well as Huawei Smart Driving, Hongmeng OS and many other capabilities that have experienced market testing, and the most important thing is a cheap starting price of 70,000, it has been busy collecting orders since its launch, and has successfully revived the market.
After the production ramp-up period ended, Wenjie also won the first place in the sales list of new forces in the first week of this year. Ideal began to be unable to secure the top spot.
In addition, the Wenjie M5 will also undergo a facelift this year, and it received 10,000 orders within 12 hours of its announcement.
This level can be said to make Ideal, which plans to hit sales of 560,000-640,000 this year, very wary. (This sales target is still lowered from 800,000 vehicles)
In addition, the 2024 L series has been launched, and it has not significantly boosted sales so far, so I don’t know if it is a coincidence or intentional. The ideal L6 is on sale for 249,800, which happens to be the starting price of Wenjie’s new M7. I think We want to hold on to our share, but we also want to increase sales.
Judging from the feedback from netizens after the press conference, the ideal L6 may really become a reality.
There was an endless stream of positive comments such as “very sincere”, “really better looking”, “completely possible”, and some netizens bluntly said that this would put a lot of pressure on Wenjie M7 and M5.
Even Meituan CEO Wang Xing said that there is a high probability that the L6 will become the car that employees will buy the most. It is a car that is truly built for employees.
△Picture source: Weibo user Jeremy
So close to the user's psychology, do you think the Ideal L6 is fragrant?