Last week, a mysterious new “Pay the Apple Way” hashtag appeared on Twitter, apparently teasing an upcoming announcement or ad campaign.
This campaign is now official and Apple is touting a multi-national advertising campaign that showcases the ease and convenience of using Apple Pay.
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Apple is partnering with public relations agency The Brand Agency to launch a new campaign today in the US and UK.Apple has previously worked with The Brand Agency on campaigns for Apple TV+, including the “Fan Experience” campaign for Ted Lasso.
The campaign includes a number of different components, including billboards and banner ads in cities such as London, Birmingham and Manchester in the United Kingdom, and Atlanta and Dallas in the United States.
Apple is also teaming up with several TikTok creators to promote the “Pay the Apple Way” campaign.In these videos, the authors will talk about the possibilities and effectiveness of contactless payments using Apple Pay.”Can I _____ with Apple Pay?”every creator asks in these collaborative videos.
Finally, the campaign will feature four traditional video ads that humorously showcase the simplicity of Apple Pay.
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