Gamingdeputy reported on April 24 that according to the Secretariat of the Cyberspace Administration of China, in accordance with the arrangements of the 2024 “Qinglang” series of special action plans, the Cyberspace Administration of China will launch a two-month “Qinglang” nationwide from now on.・Special action to rectify 'self-media's bottomless gain in traffic'.
The Cyberspace Administration of China pointed out thatWe will carry out special actions to curb the trend of “self-media” fake photos, compress the space for bottom-line gambling behavior, and enhance the credibility of information released by “self-media”. At the same time, we will also tighten the responsibility of the main body of information content management on the website platform, cut off the interest chain of “toxic traffic” to attract fans and realize it, expand the reach of high-quality information content, and create a clean and upright cyberspace.
Advertisement
Gamingdeputy summarizes the key points of rectification as follows:
Self-directed and self-acted fraud
Posting false information about current affairs at home and abroad, social and people's livelihood and other fields, using staged photos to deceive the public and disrupt public order.Piecing together and splicing online video pictures, tampering with the time, place, person and other elements of the incident to deceive the public and infringe on the legitimate rights and interests of others. Quoting old news and events without accurately and completely explaining the full story of the incident, using the old as the new to deceive the public and damage the network ecology.
Use any means necessary to speculate on social hot topics
Information released by parties, relatives or related persons of counterfeit hot-spot incidents, to gain the attention of netizens. In response to hot-spot events, the causes, details, progress, etc. of the event are fabricated, distorted, etc., and conspiracy theories and other sensational information are published. Manipulate matrix accounts to spread illegal and harmful information, create false hot spots, and waste public resources.
Set topics with generalizations
One-sided selection of controversial or negative words,Making up headlines and shocking topics to trick the public into clicking and browsing. Summarize extreme cases as group phenomena, and use exaggerated negative narratives to exaggerate negative emotions. Presupposing a narrow stance in setting topics, spreading extreme remarks, inciting group confrontation, and undermining social consensus.
Creating a personality that violates public order and good customs
They fabricate sad stories and create miserable personas, using the banner of helping farmers and charity, and taking advantage of public sympathy to gain attention and gain profits.Catering to vulgar needs and creating characters to show off wealth, deliberately showing a luxurious life filled with money, in order to attract fans and traffic. Challenging the bottom line of public perception and creating ugly personas, pretending to be crazy, acting stupid, vulgar behavior, etc. to vilify themselves and gain attention.
Spam “New Yellow News”
Using sensational expression techniques and eye-catching titles and covers,Produce and publish information content that has incomplete elements, is difficult to distinguish true from false, is of low quality, and lacks public value.
The main tasks are as follows:
Strengthen the management of key platforms and key links
Short video and live broadcast platforms focus on increasing the identification and cleanup of false staged information, and strictly deal with “self-media” accounts that create characters that violate public order and good customs. Platforms that provide hot search list information services focus on strengthening the review of information to be included in the list, and deal with it in a timely manner to avoid generalizations of the entire topic.Information platforms focus on cleaning up “new yellow news” that has headlines, lacks elements, and has no public value.. Search engine platforms are not allowed to present “self-media” bottomless traffic information on search results pages, search associated words, etc.
Strengthen the full-process management of “self-media” accounts
For accounts with profit-making authority, the platform should authenticate the real identity information with ID number, etc. Strengthen dynamic verification of account information such as account names,Strictly review accounts that are newly registered or have their names changed after the occurrence of hot-spot incidents, and those found to be counterfeit will be closed.. Strictly implement the regulations on the number of account registrations of “one account for one person, two accounts for one enterprise”, and those who are clearly informed that they are a small account, but the actual person appearing in the photo is the same person, should be dealt with in a timely manner.
Strengthen the labeling and display of information sources
Platforms should require “self-media” to accurately indicate the source of the information when publishing information related to domestic and foreign current affairs, public policies, social events, etc. If information is generated using technologies such as AI, it must be clearly marked as generated by technology. Any content that contains fiction, deduction, etc. must be clearly labeled as fiction. The platform needs to display the information source or label labeled “self-media” in a prominent position.
Improve traffic management measures
Improve traffic management rules,Information that should be marked as “self-media” but does not have its source marked shall not be presented in key links.. Information labeled maliciously will be treated as false information. For information that is suspected of having bottomless traffic, traffic restriction measures should be taken in advance, and the growth of interactive data such as comments and likes should be suspended as appropriate.
Job requirements are as follows:
Strengthen organizational leadership
Cyberspace departments in various regions should regard the rectification of “self-media” bottomless gambling traffic as a long-term task, and guide platforms to strengthen prediction, early warning, and prevention of bottomless gambling traffic based on the actual conditions of the region, and continuously improve long-term governance. Measures should be taken to strengthen education and guidance on “self-media” and strengthen constraints and norms.
Improve the mechanism for discovering, handling and exposing violations of “self-media”
Urge platforms to clarify the rules for dealing with bottomless gambling traffic, improve the integrated punishment mechanism for traffic, profit-making authority and number of fans, make full use of warning education columns, and target “self-media” that ignores network order as long as the traffic is discovered as soon as possible, and strictly enforce Deal with it seriously and announce the results in a timely manner.
Improve traffic distribution mechanism
Urge platforms to use account evaluation as an important indicator of traffic distribution, innovate work measures, and actively support “self-media” with correct guidance and high-quality content. Optimize the algorithm model and recommendation mechanism to effectively expand the reach of high-quality content, improve the review standards for hot information, and block the spread of bottom-line gambling traffic information.