Gamingdeputy reported on March 29 that Liu Qiangdong, founder and chairman of the board of directors of JD.com, issued an all-member letter today, announcing the upgrade of JD.com’s corporate culture.
Mission upgraded to:
Technology-based, make life better
The core values are upgraded to:
Customer first, innovation, hard work, responsibility, gratitude, integrity
Gamingdeputy has learned that the full content of the letter from all employees is as follows:
Advertisement
Everything is updated to make life better
Dear brothers:
The spring of 2024 is here, pregnant with vitality and vitality. At this time 10 years ago, we completed the sorting out of our culture. Through mission, vision, and values, we defined what kind of people we are and what we want to do. , for the first time there is a concrete and complete description.
Today, 10 years later, we need to think about this again.
When JD.com first started to engage in e-commerce, online shopping was just emerging. There were very few products to choose from, and there were many fake and inferior goods. Many people are not rich. They have saved up money for several months to buy a TV or a mobile phone online, but the experience is particularly bad. The goods are often dropped and knocked down when they are received, and the goods are even directly swapped, with no way to return or refund. Therefore, in 2007, we made two important decisions: one was to build our own logistics, and the other was to expand from 3C categories to all categories. Although there were many objections at the time, our starting point was simple and pure, which was to make shopping simple and happy. We know that whoever can solve problems for customers will gain the trust of customers and achieve longer-term development.
JD.com's growth has always been closely linked to the pulse of the times. Thanks to the trust of customers, the support of partners, and the development of the times, JD.com continues to use its own capabilities to give back to the outside world while developing and growing rapidly. We firmly believe that the value of business is not only measured by profits and income, but also should have higher pursuits. Whether it is the optimization of experience, the improvement of efficiency, or the reduction of costs, we always need to serve customers, partners, It is this sense of mission to give back value to society that has led JD.com to where it is today.
Today, JD.com has become a private enterprise with more than 600,000 employees and its services cover all aspects of life. Facing the future, how can we survive better and how can we better give back to the world?
After turning 20 years old, JD.com will more actively embrace this changing world and start our new evolution. Therefore, we have upgraded our mission and values:
01.Technology-based, make life better
Starting today, JD.com’s mission has been upgraded to “technology-based, making life better.”
In our 20th year of business, we officially proposed the “35711” dream. We need dreams, because only dreams can give meaning to every day's struggle and maintain the passion and temperature of constantly surpassing ourselves.
Facing new dreams and future, technology-oriented is the determination to believe that technology will eventually change everything.
At the beginning of 2017, we proposed a comprehensive transformation to technology. Nowadays, we can really feel that the new generation of technology represented by artificial intelligence is accelerating and deeply integrated with physical scenes. The trend is overwhelming. What should we, technology-oriented, do?
Technology leadership cannot rely on blind accumulation of resources, and technology iteration is not just about the update of production tools. If we chose the right direction seven years ago, then today we must anchor our original intention: treat everyone as the subject of technological innovation, and let everyone have the passion to use technology to change the status quo.
When self-built logistics just started, couriers who rode across half the city to deliver dozens of goods every day might not have imagined that today’s supply chain network can cover more than 99% of the country; in 2008, the first large-scale web page During the revision, more than a dozen engineers rented a house in the suburbs and worked day and night for three months just to expand the shopping backend to 100,000 orders. No one could imagine that today we can support hundreds of millions of people shopping at the same time; Brothers picking goods in a leaky warehouse would never have thought that the “Asia No. 1” warehouse would become the most advanced smart warehouse in the industry more than ten years later. JD.com's leading advantages in “cost, efficiency, and experience” benefit from continuous investment in technology research and development, but the core is our unremitting pursuit of improving experience and optimizing cost and efficiency, and our belief that technology will eventually change everything!
Beauty is a word that connects multiple people. Different people in different eras will have their own definitions of beauty itself, but the pursuit of beauty has always been the simplest driving force for the development and progress of social civilization!
We hope to use beauty to connect every specific thing: maybe it is so that herdsmen on the plateau can use their favorite electrical appliances, maybe it is that agricultural specialties in the mountains no longer have to worry about sales, maybe it is our products, prices, and services that are once again Impress your customers again…everything can be better because of you.
We also hope to use beauty to connect every specific person: maybe it is the first-line brothers of our site. With the blessing of technology, delivery is faster and warmer, so that customers feel sincere joy; maybe they are the most responsible ones. Through in-depth study of the industry and supply chain research, the purchasing and marketing brothers have allowed customers to buy more, cheaper and better quality products; perhaps our online consultation doctors can protect the health of more patients and let everyone You don’t have to queue for a long time, you can feel the warmest service at home; maybe it’s because the store operations of our merchants are getting more and more prosperous, the shareholders have gained profits and their confidence has doubled, the employees have made their families live a better life, and the society continues to give us more Recognition, everyone has discovered that JD.com can make our lives better.
The pursuit of technology and the goodwill to make life better will become our most solid spiritual strength on the way to our dreams!
02.Only innovation can truly realize our dreams
JD.com’s values have been officially upgraded to “customer first, innovation, hard work, responsibility, gratitude, and integrity.”
At JD.com, we define values as a person’s spirit and temperament. We use values to find people with the same pursuits and work together to realize their dreams.The addition of innovation to JD's values conveys a spirit of active evolution, a never-ending belief, and a relentless pursuit of higher values, bigger dreams, and a farther future.
Regarding innovation, I would like to share a story: A warehouse brother once tried to optimize the packaging tape of express boxes during his daily packaging work. Without affecting the packaging effect and aesthetics of the express delivery, the width of the tape was changed from 53 mm to 53 mm. shortened to 45mm. After this small improvement is promoted nationwide, not only the packaging efficiency is higher and the express mail is more beautiful, it can even reduce the waste of 5 million square meters of tape every year. The accumulated resources saved have already reached an astronomical figure.
Innovation does not matter big or small. Today, JD.com has more than 600,000 brothers. It depends on everyone’s dedication and contribution.It can be as small as the improvement of a roll of tape, or as large as the iteration of the self-built logistics, 211 limited time delivery, 100-point after-sales and other services that we are familiar with. Everyone can become the subject of innovation and find innovation in their own jobs. value and significance. I believe that there is no person in the world who has no willingness and ability to innovate. The ability and spirit of innovation are inherent in everyone in order to achieve their goals.
Of course, we have also paid “tuition fees” on the road to innovation. We were once attracted by too many opportunities and wanted to do everything, but our abilities may not support it. We have summed up our experience from the losses we have suffered and the pitfalls we have stepped into:Successful innovation ultimately needs to return to “cost, efficiency, and experience.” To evaluate whether an innovation is valuable, you need to ensure that at least one of “cost, efficiency, and experience” has been significantly improved, and the other two cannot go backwards. Only then can success be achieved. Otherwise, All are invalid.
In the future, we will further improve the innovation mechanism, encourage every JD employee to work hard to create more possibilities in their positions, and encourage every team not to easily let go of any new ideas that create value for customers, so that innovative actions and results can be achieved. More recognition and motivation.
Innovation is the passion to strive forward, and the team is our strongest support. In JD.com, the most precious thing is always our team. After this upgrade, collaboration is no longer a separate value, but is integrated into the daily practice of “customer first” and “responsibility”: when customers have needs, we work together to create value for customers wholeheartedly; When our team is in need, we can step forward and lend a helping hand. The spirit of collaboration will penetrate into all aspects of our work: the core responsibility of managers is to develop the team, and every JD person also needs to better integrate into the team, trust the team, and support the team.
I have always believed that no matter what position you are in, you always need a team to cooperate and help you, and you must also get the support of a team to get things done and done well.
03.The starting point and end point are to create value for customers
From the first day we opened, we have been thinking about what our customers really need. At that time, we were in the optical disc recording equipment business. Not only did we guarantee low prices, genuine products, and invoices, but we also provided training, editing, and materials so that everyone could use them and put them to good use after they bought them. There are clients who do wedding photography from out of town who have traveled for a long time to come for training and study, and then brought their skills back to the county town, so that “new people” in distant places can also catch up with the “fashion” of big cities.
Fortunately, for more than 20 years, new businesses and new JD people have been introduced, allowing innovations, big or small, to take root, constantly exceeding customer expectations, and allowing more and more customers to choose us. . Because we always put the starting point and end point of our work on our customers, we are never satisfied with the status quo and want to do better and make our customers more satisfied.
Spring is the beginning of the year, and everything breeds good hope. I firmly believe that this complex era still contains the need for simplicity and simplicity. There are still many customer needs that have not been truly met. There is still a lot of room for growth that has not been discovered. There are still many processes in cost, efficiency, and experience that can be improved. Well, there will always be a better life worth pursuing.
As long as we have the pursuit of beauty in our hearts, our steps will not stop; as long as we still have the yearning for tomorrow, our dreams will surely come true!
Your Liu Qiangdong
March 29, 2024