Starting from 215,900, Lei Jun revealed the final mystery of Xiaomi SU7. just,Xiaomi SU7 is officially launched in three models, priced at 215,900, 245,900, and 299,900 respectively.
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It also launched 5,000 Founder Edition models, equipped with Lei Jun’s signature car keys and carbon fiber rearview mirrors. The Xiaomi SU7 Founder Edition is priced at 215,900, and the Xiaomi SU7 Max Founder Edition is priced at 299,900.
After the price was announced, hot searches exploded instantly, with netizens shouting “Too cruel” and “Thor”. Rice fans also contributed their enthusiasm with real money: 27 minutes after it went on the market, more than 50,000 units were ordered.
The ultimate move that he had been holding back for three years, under tremendous pressure, was finally released at this moment. Lei Jun was also filled with emotions. “I beg you all, if you complain, please show mercy. I'll ask you first.”
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After saying that, Lei Jun bowed deeply. In addition to the audience, there are also a number of automobile tycoons, such as Li Bin, He Xiaopeng and Li Xiang, founders of Wei Xiaoli, who represent new forces, as well as founders and executives of major car companies, such as Wei Jianjun, chairman of Great Wall Motors, BAIC Group Chairman Zhang Jianyong and others.
A proper car circle + the Spring Festival Gala in the technology circle.
01 A “very new” car
You might think that the Xiaomi car conference only released Xiaomi cars, but in fact Lei Jun turned the conference into an auto parts conference.
Tonight Xiaomi Motors released at least 15 car accessories, such as microphones, flashlights, mobile phone holders, physical button docking stations, mobile phones, fragrances and even flashlights…
This is a bit like letting you buy a “house” first, and then you can decorate it yourself, leaving the wealth and thrift to others. Of course, Xiaomi Auto sells more than just cars. “Intelligence and ecology are Xiaomi’s biggest advantages,” Lei Jun said bluntly at the press conference.
As a mobile phone manufacturer cross-border car manufacturing, “smart driving + smart cabin + ecology” will become the technological commanding heights of Xiaomi Motors after entering the market. The most powerful one is the interconnection of mobile phones and cars.
In terms of intelligence, Xiaomi SU7 will be equipped with Qualcomm Snapdragon 8295 chip, and the car UI will be Xiaomi Pengpai OS. It can also be connected to a Xiaomi tablet. As an ecological expansion screen, it can achieve a 5-screen linked cockpit experience in the car. It should be noted that in the future, 5,000+ Xiaomi tablet applications will be seamlessly connected, and 1,000+ Xiaomi smart ecological devices can directly Get on the bus and realize a complete ecological closed loop for people, cars and homes.
Specific to the usage scenario, for example, as soon as you get in the car, the mobile phone and the car are already connected seamlessly, the mobile phone icon automatically appears on the central control screen, and you can open the mobile phone screen with one click. All applications on the mobile phone can be used on the car through Miaoxiang Launcher; you can also PIN commonly used apps on the mobile phone to the car with one click and stay on the desktop, making the usage experience just like native car applications.
Chejia Internet is also excellent. You can use the Xiaoai speaker to prepare the car in advance by voice at home. Voiceprint recognition is specially added so that only the car owner can remotely control the car at home.
Not only can you control smart devices at home through Mijia, but you can also call the home camera to check the situation in the house at any time. In addition, when the doorbell rings at home, you can receive notifications in the car, turn on the intercom with one click, and automatically activate the home mode when the car approaches the community.
Xiaomi tablets can also be hung in the back row, which can automatically switch to the native car desktop, and rear passengers can easily control the car. For example, by adjusting the seats in the front row or connecting to the karaoke microphone, you can link the central control screen and sing karaoke in the car.
Xiaomi's self-developed “MiLM-1.3B” end-to-side large model will also be on the SU7. The newly upgraded Xiao Ai can control the car in depth, such as controlling windows, rearview mirrors, HUD, etc.; it can also control the car when you pass by When entering a toll station or parking lot, the payment code will be opened for you in advance.
Finally, ecological expansion at the mechanical level is also a highlight of Xiaomi Auto. As mentioned above, Xiaomi is selling a very new car.
The central control screen of Xiaomi SU7 is expandable on the top, bottom, left, and right sides, and a row of physical buttons can be installed on the bottom. It adopts a magnetic + screw dual fixation design, which can quickly adjust common functions such as air conditioning. You can also install smart dual dials on the central control screen, which can display time, speed, mileage and other information.
The center console also supports expansion, and you can add a smart walkie-talkie and charging storage stand. When driving, you can talk to your friends through the buttons on the steering wheel without picking up the intercom. There is also a smart fragrance machine to keep the air in the car fresh.
You can also choose an outdoor Bluetooth speaker, which can also be connected to the car. The base supports magnetic suction function. When camping, it is not only a high-quality and high-power speaker, but can also be used as a camping atmosphere light.
Looking at it this way, what you may buy is not just a car, but more like an oversized smartphone.
02 “The best X car under 500,000”
In addition to these accessories, it is not weak in terms of specific product capabilities.
Judging from these basic configurations, Xiaomi SU7 has great advantages even in the in-volume automobile market. Xiaomi SU7 has a length of 4997mm, a width of 1963mm, a height of 1440mm, and a wheelbase of 3000mm. It is a standard C-class car. According to the official statement, the shape is a “design that can stand the test of time.”
Judging from the wheel-to-axle ratio of 3 times, the wheel-to-height ratio of 2 times, and the aspect ratio of 1.36 times, it does have a unique beauty.
In order to explain the styling, Lei Jun specially invited Xiaomi Motors’ design consultant, international automotive design master Chris Bango, to the scene to introduce it.
In addition to the previously announced three colors of elegant gray, olive green, and bay blue, six other colors have also been launched, totaling nine colors, namely, meteor blue, twilight purple, pearl white, diamond black, lava orange, and Cambrian gray. A range of colorways.
In addition, there are 4 interior colors and 4 sets of wheels with different orientations to choose from. Xiaomi has also made multi-layer silver plating in light-transmitting areas such as the panoramic canopy and front windshield, making the ultraviolet and infrared filtration index of Xiaomi SU7 relatively high, both above 95%. The sun protection index of the front windshield is as high as Sunscreen standard reaches SPF100+.
Lei Jun said that Xiaomi SU 7 is not only the best-looking car under 500,000 yuan, but also the best-driving car under 500,000 yuan. Xiaomi SU7 Max version is equipped with high-performance four-wheel drive, with a maximum horsepower of 673 PS and a peak torque of 838 N·m. It also has Xiaomi super motor V6s with a speed of 21,000 rpm, which is comparable to a sports car with a 4.0L turbocharged V8 engine.
The Xiaomi SU7 Max version can accelerate from 0 to 100 mph in 2.78 seconds, joining the “2-second supercar club”. The top speed can reach 265km/h, making it the fastest mass-produced car under 500,000 yuan.
Not only that, but also has more powerful mid- and rear-end acceleration capabilities: 0-200 km/h acceleration in only 10.67 seconds, 80-120 km/h acceleration, 120-160 km/h acceleration, and 0-400 km/h straight sprint. , these performances are basically comparable to the 2022 Taycan Turbo.
Xiaomi SU7 Max version is equipped with high-performance four-wheel drive, with a maximum horsepower of 673 PS and a peak torque of 838 N·m. It also has Xiaomi super motor V6s with a speed of 21,000 rpm, which is comparable to a sports car with a 4.0L turbocharged V8 engine.
In terms of battery life, Lei Jun said that Xiaomi SU7 has a long battery life at the beginning, and the battery life of Xiaomi SU7 can be regarded as “far ahead”.
According to reports, the Xiaomi SU7 standard version has a comprehensive range of 700 kilometers under starting CLTC conditions. The Xiaomi SU7 Max has a driving range of 800 kilometers and is equipped with CATL Kirin batteries. It is the only pure electric vehicle in China that can simultaneously achieve 2-second 0-100km/h acceleration and a range of over 800 kilometers.
03 To engage in marketing, it must be Lei Jun
As Lei Jun's last entrepreneurial venture, almost everyone is looking forward to tonight's press conference. On March 30, 2021, Lei Jun himself solemnly announced at the press conference that he was willing to stake all his reputation in life and personally lead the team to fight for Xiaomi Motors.
Three years later, facts have proved that Lei Jun has lived up to this expectation. After the price was announced, hot searches also exploded instantly. Most netizens expressed “unexpected” about the price.
“The price is already very cheap, so there is no need to rush.” ”It is a well-deserved Thor, so awesome.” “I am optimistic about Xiaomi Automobile and hope Xiaomi succeeds.”
Of course, some people say that there are too many rich people, and some people say that a car worth more than 200,000 yuan is cheap, “I will not buy a tram even if it is 99,000 yuan.”
Judging from the feedback from netizens, most are optimistic about the pricing. After all, this car is benchmarked against the Tesla Model 3, but its performance is directly benchmarked against the Porsche Taycan.
Talking about the shortcomings of Xiaomi SU 7, Lei Jun bluntly said that Tesla is still in the first echelon in terms of intelligent driving, and it is not as good as Tesla in terms of power consumption. But what Xiaomi SU 7 is good at is technology. For example, Xiaomi SU7 has a starting battery life of 700 kilometers, and Xiaomi SU7 Max has a battery life of 800 kilometers. The battery pack is also as large as possible.
In terms of autonomous driving, Xiaomi has made two plans in one go, namely Xiaomi Pilot Pro and Xiaomi Pilot Max.
Both solutions are based on the NVIDIA DRIVE Orin computing power platform and are both 11-camera vision solutions. Both solutions use zoom BEV technology and end-to-end large models. They are equipped with a set of technical solutions for both high and low levels, and both can support leading intelligent assisted driving experience. Function.
The difference is that one is purely visual and the other is equipped with lidar. Currently, all Xiaomi Smart Driving series support high-speed navigation that can be used nationwide. All Xiaomi Smart Driving series support valet parking in parking lots. All Xiaomi Smart Driving series support fast, accurate, and stable parking capabilities like experienced drivers.
The goal of Xiaomi Smart Driving is to be the first in the industry. Xiaomi Smart Driving City NOA plans to start internal user testing in April, open in 10 cities in May, and open nationwide in August. It will include high-speed navigation, city navigation, valet parking and other high-end services. All functions are implemented.
In terms of smart cockpits, Xiaomi's self-developed “MiLM-1.3B” end-side large model will be onboard the SU7, and the entire voice interaction link has been upgraded with the support of the large model. It can not only realize Vincentian diagrams, but also integrate cars position, direction, vision and other information to understand the real world like a human being.
For example, you can ask classmate Xiao Ai: What car is driving in front? Is that river next to it? It can be said to be very smart. It can be said that Lei Jun has perfectly grafted the intelligent capabilities that Xiaomi has accumulated over the years into the car. This also largely makes up for the regret that “Xiaomi built cars too late”.
Moreover, after the price of Xiaomi SU 7 was announced, many brands breathed a sigh of relief, such as Xpeng P7, Leapmoon C01, etc. These cost-effective models under 200,000 have completely missed the competition.
How about it, brothers? Xiaomi SU 7, is it ready?