Game news It must be the most beautiful video game in the world and it will be entitled to one of the greatest highlights of the brand it carries
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Microsoft is rolling out the red carpet for Hellblade 2. In addition to offering a video game perceived to be the most beautiful ever seen to date, it will also have one of the biggest highlights ever known to the publisher!
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Unfailing support for Hellblade 2
Microsoft and its marketing team want to ensure this by proposing a concrete global and regional marketing plan for their next game. In order to support the upcoming release of Senua's Saga: Hellblade II, several projects will be deployed in order to attract a maximum number of players.
According to the post published by Aaron Greenberg on X, a huge global media campaign will be launched to support the release of the game. However, he does not want to stop there, because he has planned a gargantuan plan to prepare for the global launch of Hellblade 2; indeed, a launch program in cinemas, off-media advertising on outdoor signs, brand partnerships and much more are clearly planned as extras.
Had a great review with the team leading our big global & regional marketing plans to support Senua's Saga: Hellblade II. It all starts next week as we optimize leading up to launch and beyond. So many fun creative plans, to name a few:
✔️Global paid media campaign 📺
✔️Cinema… pic.twitter.com/yZBFXMan57— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) May 3, 2024
Microsoft does not want to be tricky. So that you can get an idea of the scope of the marketing plan, Hellblade 2 will benefit from advertising as distinguished as that put in place for the Call of Duty: Modern Warfare 3, Grand Theft Auto V and Pokémon Écarlate licenses. / Purple !
Although this action by Aaron Greenberg and his marketing teams at Microsoft shows the unwavering support they have for the work accomplished by the Ninja Theory team, this plan seems relatively excessive. Could this campaign have something to hide?… A disappointment to come? A much greater experience than expected?
Hellblade 2 nevertheless promises an adventure that is both immersive and intense and the trailers have proven it to us. And this, even if a marketing campaign of this magnitude is launched!
About Hellblade 2
For those who don't yet know Hellblade 2, here's a quick summary so you can get up to speed!
The game is expected on May 21, 2024 on Xbox Series X/S and PC. Hellblade 2 picks up Senua's story shortly after the end of the first opus, Hellblade: Senua's Sacrifice, which was acclaimed by players and critics in 2017. Developed by Ninja Theory and published by Microsoft Xbox Game Studios, Hellblade 2 is a first-person action-adventure game that will once again plunge us into the depths of the broken psyche of Senua, a Pictish warrior suffering from psychosis.
For this second chapter, the cursed heroine will have to face new inner demons during a dark and tortured journey into Celtic mythology. A captivating story, ambitious risk-taking, visceral combat and immersive exploration are expected for this next title.