Gamingdeputy reported on May 7 that Nissan is adjusting its electrification strategy in order to remain competitive amid fluctuations in global electric vehicle demand. Although the long-term goal is still electrification, Nissan CEO Makoto Uchida said that Nissan will provide more flexible powertrain options to meet the changing needs of global electric vehicles.
Gamingdeputy noticed that Nissan recently released a new business strategy called “Arc”, planning to launch 30 new cars in the next two years, 16 of which will use some form of electrification technology, with the goal of achieving global electrification in 2026 Car sales accounted for 40%.
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Makoto Uchida pointed out that this adjustment is to adapt to the current unclear market environment and allow Nissan to gain a foothold in a market with a slower pace of electrification. “We have always emphasized that electrification needs to be driven by customer demand,” he said. “We recognize that the adoption of electric vehicles has slowed down, but our ultimate goal remains the same.The key is how to make our roadmap flexible to respond to the current situation while maintaining long-term development. This requires us to adopt different electrification strategies in different markets, and the ability to flexibly adjust is crucial. We will provide suitable models according to customer needs and pay close attention to market acceptance. “
Nissan recently revealed plans to replace its Juke and Qashqai crossovers with fully electric models, in addition to launching a third-generation Leaf.
Regarding the Chinese market, Makoto Uchida admitted that Nissan needs to respond to the challenges of emerging competitors and improve brand recognition.Nissan plans to launch five new electric models in China, which will be developed and designed “in China, for China” together with its partner Dongfeng Motorto meet the specific needs and preferences of the Chinese market.
“We used to be a global company, designing all our models in Japan and then adapting them for the United States, Europe and China. This model will no longer apply,” said Makoto Uchida.
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He did not rule out the possibility of exporting the models developed in China to other markets and acknowledged that Nissan currently has overcapacity problems at its Chinese factories. But he emphasized that these models are mainly developed for the Chinese market.
Reducing the cost of producing electric vehicles is another core goal of Nissan's “Arc” plan. Makoto Uchida noted that measures to reduce costs include “strengthening supply chain cooperation, upgrading internal technology, optimizing battery procurement, and designing with more diverse platforms to ensure competitive costs.”
Makoto Uchida also reiterated Nissan's commitment to applying solid-state battery technology to mass-produced models in 2028, saying that this new battery technology is expected to be a “disruptor in the acceptability of pure electric vehicles in the future.” He said Nissan “remains confident in bringing this technology to market” and plans to open a pilot plant this year and achieve mass production within the next four years.