Recently, Zuckerberg’s actions have allowed us to seeWhat is the true soul?.
end of last monthMeta opens up its head-mounted display system Meta Horizon OS many people commented sharply that this is trying to become the Android of the metaverse.
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Some netizens even think that if AR/VR can have a future, then the open Horizon OS will definitely be a stepping stone to the future.
However, Xiao Zha himself said that opening Horizon OS this time is actually more like following Microsoft's Windows story.
In addition to the official announcement of the opening, Meta also successfully attracted Lenovo, Asus, and Microsoft Xbox to be the first batch of crab eaters.
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Asus plans to let its Republic of Gamers (ROG) develop a dedicated gaming headset, while Lenovo plans to develop a product for learning and entertainment that can improve productivity.
According to the current news, anyone who wants to join the Horizon ecosystem seems to be able to do so as long as they meet two small requirements: social network bundling and the use of Qualcomm chips.There are basically no requirements.
Although we are not sure whether AR/VR devices can become a new global trend in a few years.
But compared with the Android system of the year, Horizon OS was a system that Meta spent ten years and tens of billions of dollars building, and it is already quite mature.
Nowadays, it can support eye, gesture, facial action recognition, as well as scene understanding, video pass-through, and spatial positioning and other functions.
Developing on this system will definitely be more convenient than the almost bare Android back then. This is enough to show that Meta is really investing money this time.
Maybe you are still wondering, isn’t it that the Yuan Universe is about to get cold, but the Vision Pro of the guy next door has no splash at all?Is Xiao Zha still so persistent? Do you have to be this “primordial spirit”?
Actually, this is really not Zuckerberg’s recklessness. We feel that this is actually Zuckerberg’s solution to the Metaverse or the head-mounted display market.
Over the past few years, Meta has been a bit invincible in the AR/VR headset market.
Especially after withstanding the impact of head-mounted displays produced by Sony and ByteDance last year, Meta's products have gradually widened the gap with other manufacturers by virtue of their high cost performance and complete supporting facilities.
However, overall, the head-mounted display market is gradually becoming niche. Sales of AR/VR devices will decrease by more than one-fifth year-on-year in 2022, and by nearly a quarter in 2023.
so,Seeing that the cake is getting smaller and smaller, Meta, the chicken head, is also anxious..
The biggest question is, why don’t people want to use headsets?
Meta may feel that there are too few apps and too few adaptation scenarios, so the solution is to open the system to allow more people to participate and more manufacturers to jointly create head-mounted display devices and applications.
Guozige released Vision Pro early this year, which seemed to give a different answer.
Cook may think that everyone does not use head-mounted display equipment. In fact, all his colleagues here are rubbish. Even the most basic picture cannot be qualitatively different from ordinary screens. How can it attract users?
So Vision Pro’s solution is, regardless of whether it’s easy to use or whether there are enough apps,You have to maximize your shock level first, right?.
In fact, this can be seen from Zuckerberg’s summary of the advantages and disadvantages of Vision Pro and Quest3 after he tried Vision Pro himself:
Xiao Zha himself has to admit that Vision Pro’s picture display is good, eye tracking is cool in some scenes, and it is a better entertainment device;
Quest 3 has more apps and video content, is easier to wear, easier to operate, and cheaper. . .
Actually, in my opinion, the answer to the head-mounted display market is probably not a multiple-choice question.The combination of Apple and Meta is the perfect answer.
In other words, it has many adaptable applications, revolutionary image quality improvement, simple operation, wide application scenarios, and low price. . . This is the AR/VR device that everyone is willing to use.
At present, neither Meta nor Apple can even provide their respective answers well enough.
For example, the Vision Pro has a pretty good picture, but it also has a lot of problems. The device is too heavy and its portability is greatly reduced. Maintaining high-quality picture and battery life is not very affordable, and the impact on vision needs to be studied.
Meta is similar. There are too few applications on Quest3. Google's lack of cooperation makes it difficult to obtain 2D applications on Quest3. As of the end of February, there are no more than 2,000 native applications on Quest3.
However, we cannot blame Meta for not working hard. It can be said that applications in the entire head-mounted display market are extremely scarce now.
But in contrast, Vision Pro has more than 1,000 native applications in February. More importantly, Vision OS is supported by 1.5 million iOS and iPad applications.
So to put it bluntly,No player in the head-mounted display market has enough appeal to inspire enough developers to develop applications on their own..
So Meta is now opening up the system, calling on people of insight from all over the world to work together to make the cake bigger, and it also seems to be uniting other manufacturers and developers to fight against the Apple ecosystem.
Let’s think back to the popularity of Android systems or smartphones. On the one hand, there were revolutionary changes in the audio-visual experience; on the other hand, it was actually the fruit ninja, gravity ball games and other game applications that refreshed everyone.
Obviously, the current head-mounted display market, whether it is experience or gameplay, is far from refreshing everyone.
Of course, some people and even Zuckerberg himself feel that after the system is opened,More importantly, the diversity of head-mounted hardwarewhich is why Xiao Zha himself feels that what Meta does is more like what Microsoft did back then.
As long as Meta can succeed, no matter which head-mounted display device you use in the future, there will be a set of mature, easy-to-use, and fixed operating logic, and each manufacturer does not need to spend a lot of energy to research and improve the operating logic from scratch. Make differentiation in display devices and applications.
Meta suddenly went from a head-mounted display manufacturer to a bottom-level founder in the field of head-mounted displays.don’t you think it’s very fierce?
So for the time being, it seems that the picture quality of the head-mounted display device may have to rely on Apple's efforts. Can application interaction and unification be pinned on the open Meta?
In the past two years, the Metaverse pie has been overdone. After several years of accumulation, many people feel that VR/AR can bottom out and rebound. IDC even predicts that AR/VR device sales this year will surge by more than 40%. .
In my opinion, it would be a pity if everyone just gave up on the Metaverse and gave up on headsets.
With Meta and Apple leading the way and improving step by step, who doesn’t want to see the next generation of virtual reality? After all, I really want to be the number one player in my lifetime.