On the first day of the Beijing Auto Show, it’s hard to say whether the top-tier model is a new car or not.
But the most talked-about leaders must be the leaders who were inspecting (running around) everywhere. Not only did they enthusiastically open microphones at their own booths, they also squeezed in the crowd to look at other companies' cars, and had a friendly chat with the other party's boss.
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Needless to say, Xiaomi Motors debuted at the auto show for the first time. Although it only has one car, it has many body colors. 9 colors can fill a booth. As soon as Lei Jun made his appearance, the Xiaomi Motors booth was surrounded by crowds.
After finishing his presentation at his own booth, Lei Jun changed into a green T-shirt and started his “booth check-in” journey.
Zhou Hongyi, the “leader in red” 360 founder, was not left behind. Wearing his iconic red T-shirt, he visited various new energy vehicle booths and even sat directly on the roof of the car. He was called the “2024 Beijing Auto Show” by the media. The only car model on the first day.”
“Red with green” Zhou Hongyi and Lei Jun accounted for almost all the traffic at the Beijing Auto Show.
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If you are at the Beijing Auto Show, you will notice a strange phenomenon. Wherever these two big guys go, there are large groups of people following behind them. They are holding cameras or mobile phones, and they are all paying attention to every move of the top performers.
01. The man sitting on the roof of the car
Not long ago, Zhou Hongyi announced that he wanted to sell the Maybach he had driven for many years and replace it with a domestic new energy vehicle. Many car companies proactively sent the cars downstairs of the 360 Building and lined up for Zhou Hongyi to experience it.
At the auto show, Zhou Hongyi even shared his new car experience at various booths in an online live broadcast.
According to incomplete statistics, Zhou Hongyi went to the booths of at least 10 car brands and interacted with many car industry bosses. He also did not forget to give thumbs up to the new cars, saying, “I like all the domestic new energy cars I see. One loves the other.”
When Zhou Hongyi visited the Ideal booth, Li Xiang personally received him, sat in the back row of the Ideal car with Zhou Hongyi to experience it, and kept introducing the Ideal car to Zhou Hongyi.
Li Xiang said that he could draw on the car, and Zhou Hongyi asked: “Who knows how to draw on the car?” Li Xiang said that children especially like this feature.
After seeing the ideal, Zhou Hongyi also went to the NIO booth, and Li Bin accompanied him throughout the process. At the scene, Zhou Hongyi also watched the entire power swap process of NIO’s fourth-generation power swap station, saying, “Power swapping is a hugely differentiated positioning that solves This eliminates the pain point of users needing to replace decaying batteries by themselves.”
In addition to interacting with car company bosses, people at the scene also noticed that Zhou Hongyi had been in the same frame as Li Bin and Zeng Yuqun, the founder of CATL.
It is reported that when Zhou Hongyi introduced Zeng Yuqun, he said, “This is a low-key boss. Those who make pure electric vehicles do not make money, only those who make batteries make money.” Zeng Yuqun responded that making batteries is not easy, it is not easy for everyone, and he is still doing it now Internet celebrities are amazing.
Li Bin on the side immediately laughed and said, “I am still building cars honestly and have not become an Internet celebrity.”
Netizens commented: The boss's attacks are fatal.
The biggest hit on the first day of the auto show was the photo of Zhou Hongyi occupying the “commanding heights”. According to on-site feedback, Zhou Hongyi climbed directly onto the roof of a Warrior 917 under the huge crowd of people at the auto show, while Li Bin was still watching next to him. Zhou Hongyi said: “Pay attention to safety, you are so popular, your red clothes are shining, your car show is shining.”
Source: Internet
This action was recorded by countless cameras at the scene. Netizens joked that Zhou Hongyi was “the only car model on the first day of the 2024 Beijing Auto Show” and “unknowingly thought he was here to protect his rights.”
Afterwards, Zhou Hongyi posted a response on Weibo: He himself has a bit of social fear and tends to remain motionless in front of the camera. The live broadcast at the time was a bit stuck, and many people thought he was a digital person. In order to prove that he was a real person, he used his rock climbing skills to climb onto the roof of the car.
Zhou Hongyi said that some people mistakenly thought that he was going to defend his rights, but in fact he was not. He said bluntly, “Everyone's cars are doing very well. I experienced a round of domestic cars today. I love every one I see. Now I am only worried about not having enough license plates.” “
It can be said that wherever Zhou Hongyi walks, there is traffic. The bosses of the car companies also warmly receive him. It seems that it is not that important whose car Zhou Hongyi will choose in the end. It is the common goal of everyone to seize the traffic of the auto show first.
02. Lei Jun focuses on spreading rain and dew evenly
“Amazing!”
Rebus is good at English again.
Lei Jun was busy holding a press conference in the morning, and in the afternoon he visited the booths of friends in a green T-shirt and jeans. Set off by a crowd of people in suits and leather shoes, he looked youthful like a male college student. A handsome guy among the onlookers shouted the famous single “Are you ok” to Lei Jun with his face directly in front of him.
Not only his clothes are eye-catching, but Lei Jun’s speech at the press conference is also full of highlights.
Building a car is hard, but success is cool
“It feels like a long time has passed since the Xiaomi SU7 launch today, but it’s actually only 28 days.”
At the on-site press conference, Lei Jun said that 28 days after the official release of Xiaomi SU7, 75,723 units were locked up, and 5,781 units have been delivered, which is equivalent to an average of 206 Xiaomi SU7 deliveries per day, setting a new record for the first month of delivery of the first model of a new brand in the industry. new record.
Not only that, Xiaomi Motors also has to do its own business. The standard and Pro versions originally planned to be delivered at the end of April have been moved forward to April 18. The Pro version will be delivered at the end of May, and delivery is expected to exceed 10,000 units in June. The full-year delivery target of Xiaomi SU7 in 2024 has been increased to 100,000 units.
Xiaomi Motors also plans to launch its first OTA 1.1 in May, launching wireless CarPlay functions, end-to-end valet parking and other smart driving experiences. At the end of May, a second OTA is planned, and version 1.2 will officially release the city NOA navigation function. This really shocked the racing circle a little bit.
Lei Jun said that building a car is hard, but success is cool. Fortunately, Xiaomi SU7 has withstood various “inhumane” and “horrible” tests and has become a good car selected by millions of netizens. In the future, Xiaomi Motors' goal is to become one of the top five automakers in the world through efforts in 15-20 years.
According to reports, it is expected that female car owners of Xiaomi SU7 will account for 40%-50%. BBA users account for 29% of the locked users of Xiaomi SU7. In addition, because it supports wireless CarPlay and supports iPad in the car, the proportion of Apple users who purchase Xiaomi SU7 is as high as 51.9%. So when Apple announced that it would give up building cars, Lei Jun said that buying Xiaomi cars was the best choice for Apple users. He was really not just talking. . .
Lei Jun also announced that Xiaomi Motors will start global recruitment. It is known that Xiaomi Motors has recruited 6,000 people in the past three years, including 3,500 R&D people and more than 1,000 technical experts. From this, we can deduce how many people will be recruited next?
By the way, if you become colleagues with Mr. Lei, you will definitely be able to eat millet and cannabis flowers.
Auto show visits
At Weilai, he took Li Bin’s little hand and introduced to the people around him: “Our brother Bin is not only high-end, but also down-to-earth. He is the first of his kind to do live broadcasts among auto industry bosses.”
After meeting Li Bin, Lei Jun went to the Xiaopeng Motors booth. When he saw He Xiaopeng, he said with a smile: “Come on, give me a hug!”
After the hug, Lei Jun invited He Xiaopeng to introduce the X9 to everyone. Before He Xiaopeng introduced it, Lei Jun also praised the car as being very well-made, which really meant to attract business friends.
Lei Jun then went to Li Auto's booth and told Li Xiang that he had just test driven the Lideal MEGA and found it very good. He also asked Li Xiang to introduce the new car Lixiang L6 to everyone, and also said that he wanted to learn about the headrests of the L6. Helping MEGA fight against gangsters, and helping L6 with propaganda, this wave of Lei Jun's pattern is in the atmosphere.
In addition to “Wei Xiaoli”, Lei Jun also went to the booths of Lantu and other brands. While visiting everywhere, Mr. Lei did not forget to mention the car owners, saying, “My user group is a group of people who are pursuing and have good taste”, which directly increases the emotional value of the car owners.
Not only was Lei Jun being watched, but the Xiaomi Automobile booth was also crowded with people.
Sohu CEO Zhang Chaoyang also went to Xiaomi Auto's booth. Lei Jun not only introduced Xiaomi SU7's ultra-low wind resistance system, 17 real air vents and electric rear wing, but also explained Xiaomi's self-developed technologies such as large die-casting parts and motor stator and rotor.
After taking a group photo, Zhang Chaoyang interacted with the audience: “Everyone is going to buy Xiaomi SU7, okay?” The audience was also very supportive, and the rhythm was full.
03. Is traffic the end of the industry?
This year's Beijing Auto Show is the return after an absence of four years, and the popularity is staggering.
It is reported that during the entire auto show, 117 new cars made their global debut, including 30 global premiere cars from multinational companies, 41 concept cars, and 278 new energy vehicles. During the media days yesterday and today alone, 163 press conferences will be held.
If they want to be noticed and seen during such a dense lineup of new cars and launches, every exhibiting company must try its best.
In this excitement, perhaps cars are no longer the focus of people's attention. No matter which car company or brand it is, “traffic” has become the most critical KPI of this auto show.
If He Xiaopeng, Li Bin, and Lei Jun were doing a live broadcast together, Li Xiang complained to Li Bin that high-end pure electricity was not easy to make, and Lei Jun and Wang Chuanfu were in the same frame. In the past, any one of them would become a hot topic.
But the problem now is that some people are playing with traffic, allowing the automobile industry to see the world-class “Internet marketing”, while others are stuck in traffic difficulties, with no one paying attention to their official account, an extremely small number of fans, and a pitifully low conversion rate.
Different from the auto shows many years ago, people no longer pay attention to new cars, but more to people. The big guys in the car circle play with traffic in various ways, and the audience inside and outside the venue are attracted by the traffic. Under such circumstances, the Beijing Auto Show It is a huge traffic field.
What about after the hustle and bustle?
Once upon a time, Tesla and Musk were the top celebrities in the automotive industry. If Musk just posted an emoticon on the Internet, the domestic media would be able to prepare an 800-word essay.
Although Tesla and Musk are not the focus of market attention as before, Tesla's leadership position among global new energy vehicle companies has been established. Is this all due to Musk's traffic?
Obviously not. In fact, no matter which car company or big boss, they all know that traffic is only temporary, no one will always be the top, and only product strength is the final decisive factor, or as Li Bin said, honestly Let’s build a car.
However, as a part-time worker, I still like to watch bosses cheating on each other. After all, it is better to cheat on the boss than on the employees. Besides, some brands and founders have high influence themselves. The traffic they bring does not go to waste, but it can also save money for themselves. Publicity fees kill two birds with one stone.