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The Karlsruhe games marketer and optimizer Phoenix Games is taking over the games studio PopReach Games India.
Substantial acquisition for the team of games investor Klaas Kersting: Phoenix Games is expanding its market position in the mobile and social games segment. The takeover of PopReach Games based in Bengaluru, India, is expanding the company's own portfolio to include successful brands and free2play games such as Smurf's Village (The Smurf Village), Smurf's Magic Match, Gardens of Time, Kitchen Scramble, Kingdoms of Camelot and War of Nations.
The purchase price of up to $9.8 million (approx. €9.15 million) also includes more than 100 developers and experts from PopReach Games, which the Karlsruhe-based company can now rely on. The seller is the Canadian marketing technology company Ionik Group.
Phoenix founder Klaas Kersting: “With the takeover of PopReach Games, we are experiencing a significant upgrade in our portfolio. This includes the integration of a team of 100 enthusiastic experts as well as a selection of internationally renowned IPs and games that captivate an audience of millions. We look forward to taking these games to new levels using our exclusive Uplift platform and creating exciting new gaming experiences.”
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Jairaj NS, General Manager, PopReach Games India: “I am looking forward to breaking new ground together with the outstanding team at Phoenix Games. This is the beginning of an exciting journey we are embarking on with Phoenix and great news for everyone involved, especially the millions of our loyal players around the world. I am happy that we have found a new home for our globally popular games.”
Ionics CEO Ted Hastings: “We are very pleased that with Phoenix Games we have found a perfect new home for our former games department PopReach Games from India, paving the way to a promising, successful future. This strategic decision means we can now fully concentrate on our main tasks.”
Phoenix Games includes, among others, Upright Games, Sixteen Tons Entertainment (Emergency), Well Played Games, Smileygamer and Sad Panda Studios.
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