This year marks the tenth anniversary of the birth of OPPO ColorOS.
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The historic achievement of 600 million monthly active users in ten years is an important milestone for ColorOS to become user experience-oriented. It is also a new starting point for ColorOS to embrace the AIGC revolution and build a smart integrated experience.
Since last year, the monthly active users of ColorOS have shown a rapid growth trend. In January 2022, the number of monthly active users of ColorOS worldwide exceeded 500 million. In today’s environment where the growth of the mobile phone market is slowing down, it can be said to be extremely fast.
In the author’s opinion, ColorOS still has rapid growth in monthly active users in the increasingly competitive global red ocean market, and has reached such a large scale today.This is mainly due to OPPO’s continuous investment in underlying technology, high-end strategic breakthroughs and the initial results of the strategic layout of the integration of everything.
What’s more, under the core values of “fighting without fighting” and always starting from the needs of consumers, we will win the trust and recognition of users by continuing to create the ultimate beautiful experience.
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Use technological innovation to continuously improve product power to attract users to actively switch phones
At present, the user replacement cycle has been significantly lengthened, which is not conducive to the growth of new users. One of the core reasons is that today’s mobile phones are more durable. If the past “passive” mentality of letting users buy new phones only after their phones break down continues, it will be impossible to achieve good results.
Under such a replacement cycle, OPPO is the first to promise that its flagship phones will be “upgraded to four dimensions and five” – all newly launched Find series and OnePlus digital series flagship models support 4 major ColorOS version upgrades and 5 years of security maintenance updates, providing users with a continuously upgraded user experience and safety protection.
For example, the public beta of ColorOS 14 this year started on September 11.As of October 31, the number of ColorOS 14 upgrade users has exceeded 23Wmodels include OPPO Find X6 Pro, OPPO Find N2 and many other released models.
Another way for OPPO is to use continuous innovation in product technology to allow users to actively switch phones due to the ultimate experience brought by one or more innovative technology points.
Take the current folding screen segment, which is growing against the trend, as an example. In the first half of the year, OPPO accounted for 20% of the market share of folding screen mobile phones in China. OPPO Find N2 Flip ranked first in the market share of small folding screen mobile phones with a 31% share, becoming the largest. Bestsellers.
ColorOS has been fully optimized around high-frequency scenarios such as travel, navigation, music, sports, and social networking. Scenes such as vehicle control, navigation and taxi hailing, music playback, and sports recording can all be operated directly through the external screen, as well as personalized interactive pets. Wallpapers, one-click generation of GIF animations, full-screen information display and other functions not only enhance the interactive experience, but also meet personalized usage needs.
In order to solve the battery life problem of the small foldable, the two core technologies of micro-architecture supercomputing engine and memory genetic recombination brought by the ColorOS supercomputing platform focus on solving the two major Android system problems of unreasonable allocation of computing resources and conflicting memory usage, and achieve a lower cost. The power consumption is reduced to realize the user’s operation, which greatly reduces the power consumption of the user’s daily use of the machine.
As Li Jie, Vice President of OPPO Software Engineering Division said, “When a product has real technological innovation and provides users with an innovative experience, users are actually willing to pay for it and replace it. “
Always put products first and use experience to drive high-end breakthroughs
Against the background of the overall decline in the global smartphone market, high-end smartphones are bucking the trend.
The IDC report pointed out that high-end mobile phones priced above US$600 performed strongly in the Chinese market. In the second quarter, China’s market share of high-end mobile phones priced above US$600 reached 23.1%, growing against the trend compared with the same period in 2022.
Therefore, high-end mobile phones are the only way for every domestic mobile phone company to achieve breakthroughs.
On the road to high-end, OPPO also has its own “secret” – always putting products first.
To break it down, one is to truly provide users with new experience and value, and the other is to carefully polish the experience and quality of the product.
At present, large foldable screen mobile phones are becoming more and more popular among high-end mobile phone users. However, the competition among manufacturers has fallen into the vicious circle of “hardware competition”. The lack of system and application experience is still difficult for most manufacturers to solve. A common problem is that simple and crude translation and stretching of system applications from a candy bar phone under the fixed “adaptation” thinking makes it difficult to take advantage of the large screen and high efficiency of foldable screen phones.
OPPO clearly realizes that in order to get rid of the constraints of folding screen development, the current status of the industry must be broken and reshaped in order to rekindle users’ freshness in the field of folding screens.
The new-generation folding screen flagship OPPO Find N3, through the innovation of the native split-screen architecture, reconstructs the Android system framework, and finally realizes that more than 99% of applications can achieve split-screen. It has created a panoramic virtual screen solution that allows more freedom in split-screen and more efficient business office. It creates unlimited space in a limited screen space and achieves a more usable multi-split screen experience. It perfectly solves the problems of difficult split-screen and information blocking in traditional folding screens. question.
For example, the newly added ColorOS “File Anywhere Door” can bring stronger file management capabilities to the folding screen and provide the most efficient cross-application sharing capabilities; “Open Files Anywhere” can bring powerful file review capabilities to the folding screen. The “15-inch panoramic virtual screen” breaks through the split-screen limitations of the original system through the self-developed “panoramic virtual screen” framework.
Polish the product from every detail to optimize the experience in all aspects.It is this spirit of leaving complexity to ourselves and simplicity to users that enables OPPO to achieve a positive cycle of good products – good experience – good sales – and good reputation among users..
ColorOS 14 actively embraces the era of AI and Internet of Everything and breaks through the barriers.
The birth of 5G technology has brought about the smart era of the Internet of Everything and all scenarios. Continuous investment in smart technology represented by AI technology is also the key to the success of ColorOS.
Among the top ten institutions in China with the number of artificial intelligence patent applications, OPPO is the only mobile phone manufacturer. The number of AI patent applications has reached 3,000+. Its continuous efforts in the field of artificial intelligence have enabled ColorOS to develop deeply into the field of artificial intelligence, relying on AI technology. Improve the experience and win the favor of more loyal users.
In addition to its deep investment in technology, OPPO has also actively embraced the era of the Internet of Everything and made plans in advance.
It is understood that OPPO has long proposed the concept of “integration of all things” internally, and now this strategic layout has shown results.
At last year’s developer conference, OPPO launched its first self-developed smart cross-end system “Pantanar” for the integration of all things, which can achieve unbounded collaboration of services and devices, allowing products of different brands to be interconnected and free from hardware constraints. limitations, allowing users to travel all over the world with one account.
At the 2023 OPPO Developer Conference on November 16, OPPO will also bring the Andes Grand Model (AndesGPT).
By then, the new iteration of ColorOS 14 will be connected to the AI large model. OPPO, which officially embraces AIGC, will bring new smart innovations.
In the future, OPPO hopes to create a personal super assistant. It can be as small as ordering takeout and answering calls, as large as planning itineraries and organizing meeting documents… Let all terminal products, whether they are watches, tablets, headphones, or cars, achieve a seamless integration experience with mobile phones, establishing a A more mature and comprehensive full-scenario ecosystem. The intelligent cross-end experience under the deep integration of Andes and Pantanal will help OPPO enter the era of interconnection of all things.
Looking forward to the future, with 600 million users in ten years, ColorOS has the determination and confidence to move towards the world’s leading smart cross-end system. On November 16, ColorOS 14 is about to “break through the wall” and we are looking forward to more surprises.
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Editor in charge: Zhaohui