Today, the 2024 Beijing Auto Show officially opens.
On the first day of the event, the biggest star was Xiaomi Lei Jun. He turned the Beijing Auto Show into a personal press conference at around 9 a.m.
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the same day,Another top model was born – the “car model in red”!
You know, in order to return to the original meaning of the auto show, the Beijing Auto Show has canceled car models as early as 2016.
Who is this “car model in red”?
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It turns out to be 360 Zhou Hongyi!
It turns out that Zhou Hongyi went to the auto show early this morning and went to one booth after another, including BYD, Ideal, Zhijie, Dongfeng, etc.
At the Dongfeng booth, he climbed directly onto the roof of a Warrior 917. Dressed in bright red, he unexpectedly became the focus of the audience.
Some netizens joked that he was the only “car model” at this Beijing Auto Show.
Regarding this unusual move,Zhou Hongyi explained that it was to prove to the public that he was a real person and not a digital person.
He said: “I have a bit of social anxiety and tend to remain motionless in front of the camera. In addition, the live broadcast was a bit laggy, so many people thought I was a digital person. In order to prove that I was a real person, I used my rock climbing advantage to climb onto the roof of the car.”
He also humorously mentioned, “Some people mistakenly think that I am going to defend my rights. I have nothing to defend my rights.”
1. Zhou Hongyi’s advice to car companies at the auto show was hilarious
Zhou Hongyi's suggestions at the auto show were also wild and unconstrained, with frequent golden sentences.
When interacting with Li Xiang, the founder of Ideal, the topic of Xiaomi SU7’s umbrella storage slot specially designed for umbrella storage was discussed.
Zhou Hongyi suggested that Li Xiang design several places for baseball bats for Li Auto, because “if there is danger, baseball bats are more useful than umbrellas.”
When visiting the “Great Wall Cannon” model of Great Wall Motors, Zhou Hongyi said jokingly, “This model of yours has been very popular recently, and the marketing limelight has also overshadowed many people in the Internet circle. But there is one model that you cannot touch, and that is taxis. , otherwise people will call taking a taxi a sex drive.”
Zhou Hongyi also suggested that Chery Automobile Chairman Yin Tongyue lower his body and come to the stage to communicate with the public.
“As long as you are willing to go out in front of the public and communicate with them, I think everyone will like you.”
Zhou Hongyi believes that entrepreneurs should speak more for their business. Nowadays, everyone likes to watch short videos. When business leaders come to the stage to communicate with everyone, the effect is better than the traditional marketing method of just sending out articles.
2. Sell Maybach for domestically produced cars, car companies responded one after another
Zhou Hongyi has become a top celebrity in the car industry recently. The reason is that he has recentlyAnnounced the sale of the Maybach 600 that had been with him for 9 years.
As for why he wanted to sell this car, Zhou Hongyi said that now he needs to experience the feeling of a new generation car.
The ancients said that it is necessary to burn the boat, so I want to sell my car, give up the traditional luxury car, and replace it with a domestically produced new energy intelligent connected car.
Domestic car dealers responded to the call and rushed to send cars to experience. Now 360 can hold car shows downstairs.
It brings together many currently popular domestic new energy sources such as Xpeng X9, Wenjie M9, Lideal MEGA, Avita 12, Yangwang U8, and Warrior 917.
Zhou Hongyi himself experienced them one by one, but interestingly, since he did not have a driver's license, he focused on the rear row of the vehicle, including space, ride comfort, safety, intelligence, etc.
Zhou Hongyi has already chosen many cars, but he cannot buy them all due to lack of license plates.
3. Complaining about more than 8 million Rolls-Royce, the license plate is worth 7.5 million
After riding in a number of domestic new energy vehicles, Zhou Hongyi also experienced the Cullinan, the flagship SUV of Rolls-Royce, a traditional luxury brand.
Zhou Hongyi showed some dissatisfaction before approaching the Cullinan. He commented: “This car doesn't even have an electric door device. Can you still see it?” He expressed that the Rolls-Royce Cullinan lacked what he considered to be basic configurations. expressed surprise.
When further commenting on the seats in the car, Zhou Hongyi pointed out: “Have you looked at this seat? In the past, such a configuration was reserved for luxury cars, but now domestically produced cars,Even models priced at RMB 300,000 to RMB 400,000 have it as standard configuration, and any domestic MPV can kill it instantly.“
When told that the price of Cullinan exceeded 8 million yuan, Zhou Hongyi showed an expression of disbelief. He said frankly: “How can this car be so expensive?”
He bluntly said: “(Cullinan) has an average appearance, average interior, average comfort, not to mention intelligence.Of the 8 million selling price, 7.5 million was for this brand.“
Zhou Hongyi obviously believes that in the current competitive environment of the automobile market, the comprehensive value of Rolls-Royce Cullinan does not match its high price tag.
What's interesting is that when Zhou Hongyi said this, the owner of this Rolls-Royce couldn't sit still.
He said: He originally wanted to spend money to experience luxury, but ended up being taken advantage of by everyone on the Internet. The more he thought about it, the more aggrieved he became, and he was ready to sell it and replace it with a domestic car.
4. Encourage entrepreneurs to sell Mercedes-Benz, BMW and Maybach
Zhou Hongyi not only sells cars by himself, but also calls on other entrepreneurs to sell cars together.
At the Beijing Auto Show, when Zhou Hongyi talked about domestic cars, he called on more “little bosses” like himself to sell their BMWs, Mercedes-Benz, and Maybachs, and then exchange them to experience domestic cars.
“Don't look at domestically produced cars through colored glasses. When I was at the Shanghai Auto Show four years ago, the car scene had already undergone earth-shaking changes.” Zhou Hongyi said.
5. Ask Jia Yueting when he will return to China
In addition to domestic new energy vehicles,Zhou Hongyi is also planning to experience the car built by Jia Yueting – FF 91.
He shouted to Jia Yueting from a distance: “Mr. Jia, don't just talk about PPT. First send a car to the small square of 360 Building for me to try.”
He also posted a video asking Jia Yueting when he would return to China.
Zhou Hongyi said in the video,If you really want to build a car, you must come back to China. After all, only by taking root of your business in the vast soil of China can you grow into a towering tree.whether you will return to China tomorrow or next week, we are all waiting for it.
Unexpectedly, Jia Yueting actually replied. Not only did he invite Zhou Hongyi to test drive in the United States, but he also said that it is my biggest dream to return to my motherland as soon as possible.
Jia Yueting said bluntly: I am willing to work hard to do anything that can make money to pay off debts, make money to build cars, build cars to pay off debts, and return to the motherland as soon as possible.
As for when he will return to China, Jia Yueting also gave the answer:The day I successfully build the car and pay off the debt is when I return to China.
It has to be said that Zhou Hongyi has caught up with this wave of new energy vehicle traffic and has become a complete internet celebrity in the car industry.
Even Lei Jun can't say that this wave of attention can completely overshadow Zhou Hongyi.
Think about it carefully,Zhou Hongyi seems to be far more than simply wanting to buy a few domestically produced cars. He seems to be playing a big game.
We will wait and see what interesting stories will happen next.