Next in Line: Tetris is the New Game to Play on Any Device, and It's a Breath of Fresh Air

Game news After Doom, it's Tetris' turn to be playable on anything, except this time it's refreshing

Published on 06/05/2024 at 10:00

To celebrate its fortieth anniversary, Tetris has just signed an astonishing collaboration with a famous American drinks brand. A partnership that offers new support for the cult game.

2024, the year of Tetris

In a few weeks, Tetris is about to reach the milestone of forty years of existence. Released for the first time in 1984, the famous video game designed by Aleksei Pajitnov has enjoyed new success this year since many players decided to set new world records. Recently, several of these records were broken after the repeated performances of player Alex T who notably crossed the 16 million points mark on the NES version of the game. An absolutely exceptional feat which gave Tetris a real revival in popularity in 2024. But beyond the competitive scene, it is rather for its anniversary that Tetris resurfaces this week with an astonishing collaboration.

A taste of Tetris in the bubbles

To celebrate forty years of the game, the Tetris Company has decided to collaborate with 7-Eleven's Slurpees brand. Slurpees or slushies correspond to a kind of drink on the border between soda and ice cream, in the same way as granitas, but more liquid. So, for this anniversary event, 7-Eleven and Tetris have decided to give certain customers cups on which it is possible to play the game.

As we celebrate the 40th anniversary of Tetris, we are excited to announce our partnership with 7-Eleven, another iconic brand loved across generations. This collaboration celebrates the spirit of innovation and offers fans a fun new way to play Tetris. – Maya Rogers, CEO of The Tetris Company.

This cup, quite nice in appearance, however only allows you to play the game. The approximately 20,000 lucky people who will get their hands on it will therefore not be able to enjoy tasty slushies while stacking the tetrominoes. That being said, this collaboration does not stop there and the two brands have decided to launch a merchandising collection. Numerous accessories that will certainly delight enthusiasts and collectors.