Gamingdeputy reported on April 16 that following IDC, Canalys, another market research agency, released its global smartphone shipment report for the first quarter of 2024. The report did not mention specific figures for mobile phone brand shipments.Only the market share of shipments was announced.
The agency said that with the recovery of the global macro economy and the rebound in consumer demand, global smartphone shipments will increase by 11% year-on-year in the first quarter of 2024.
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Brand segmentation
Samsung
Broken down into brands, driven by Galaxy AI, Samsung returned to the top of the list with a market share of 20%, but this dropped by 2 percentage points compared to the same period last year.
apple
Apple ranked second with a market share of 16%, facing challenges in its strategic key markets, a decrease of 5 percentage points compared with the same period last year.
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Millet
Due to the competitive advantage of Xiaomi's new popular model Redmi A3, it ranked third with a market share of 14%, an increase of 3 percentage points compared to the same period last year.
Sound transmission
Transsion ranked fourth with a market share of 10%, an increase of 4 percentage points compared to the same period last year.
OPPO
OPPO ranks among the top five with a market share of 8%, a decrease of 2 percentage points compared to the same period last year.
Canalys analyst Le Xuan Chiew said:
The global smartphone market is off to a good start, with significant improvement compared to the same period last year. Developments have struggled in the first quarter of 2023 due to the economic downturn and inflationary pressures.
However, as the economy stabilizes, new products are launched and promotions are stepped up, the market rebounds, providing smartphone manufacturers with an excellent opportunity to revive market growth.
Manufacturers are seizing new opportunities by promoting their premium products, such as advanced AI features and services on flagship products, and adopting ecosystem-based product strategies.
Apple is likely to announce its AI strategy in 2024, which will provide the brand with opportunities to drive the development of its high-end products and reignite product innovation throughout the ecosystem.
Market price polarization is becoming increasingly serious. The entry-level market is already saturated, with both Xiaomi and Transsion launching new products. At the same time, vivo, OPPO and Samsung hope to gain a larger share of the high-end market by investing in marketing and exploring new growth avenues.
By continuing to promote Galaxy AI, Samsung has successfully boosted shipments of its S24 series, which has outperformed the previous generation.
Looking ahead, manufacturers are increasing their investment in emerging regions such as Latin America and Southeast Asia, which have a booming middle class and a continued increase in smartphone penetration compared to already saturated markets, as well as a preference for high-end models. It is also rising.
Gamingdeputy attaches reference address
“IDC: Global smartphone shipments in the first quarter of this year were nearly 290 million units, with Apple down 9.6% year-on-year”