Demand for iPhone 15 Pro Max exceeds supply, according to Goldman Sachs

iPhone 15 pro max

Delivery dates show that the iPhone 15 Pro Max is the best-selling iPhone 15 model in the world and currently has backorders until November 2023.

Minutes after pre-orders began, the iPhone 15 Pro Max was delayed and now won’t ship until mid-November. Wedbush has already reported that the iPhone 15 line is outselling the iPhone 14, and now Goldman Sachs agrees.

Based on its report’s analysis of delivery times, rather than any production or supply sources, the company concludes that demand is high. “While we acknowledge there are cautions about extrapolating delivery times to consumer demand,” Goldman Sachs said in a note to investors seen by AppleInsider, “we are encouraged by what appears to be strong demand, especially as competition intensifies.” from Huawei [in China].”

The main and significant caveat is that Apple doesn’t reveal details about how many iPhones it produced, and never reveals how its numbers break down across models. Therefore, it’s entirely possible that Apple, for example, released less of the pink iPhone 15 than other colors, and that’s why it’s sold out.

However, Goldman Sachs tracks estimated delivery times around the world and sees that “by region, mainland China experiences some of the longest delivery times for the Pro and Pro Max.”

Interestingly, Goldman Sachs reports that the iPhone 15 Plus has a lead time of about two weeks in China, suggesting it could be more successful than the iPhone 14 Plus.

“The iPhone 15 Pro and Pro Max have the longest lead times across all regions,” continues Goldman Sachs, “while the iPhone 15 Pro and iPhone 15 Plus generally have more normal lead times, with the exception of the iPhone 15 Plus in pink. turnaround time in the US is 4 weeks.”

While agreeing with Wedbush that sales appear strong, Goldman Sachs disagrees that available carrier discounts are “mind-boggling.”

“In addition, we are encouraged by U.S. carrier promotions available for the iPhone 15 family of devices,” it said, “which are largely consistent with last year and provide consumers the opportunity to cover the full purchase price of a new phone with a trade-in option.” ”

Goldman Sachs notes that “the most attractive promotions require consumers to have or upgrade to some of the carrier’s new and more expensive plans.”

Before the launch of the iPhone 15 line, Goldman Sachs predicted that sales would be strong due to demand from “a growing iPhone installed base that underpins per-user monetization growth.”