If you are an absolute fan of Assassin's Creed, or you are the lucky owner of a virtual reality headset, then you have certainly heard of Assassin's Creed Nexus VR. Otherwise, a reminder is necessary. This is an episode released in November 2023, leading the player to embody several iconic characters from the saga in virtual reality. Unfortunately, we learned today that the title did not sell as well as expected and that Ubisoft will therefore not increase its investments in virtual reality.
Ubisoft considers sales of Assassin's Creed Nexus VR disappointing and will not increase its investments in virtual reality
During a question and answer session held during a conference call relating to Ubisoft's fiscal third quarter sales of fiscal 2024, a question was asked about the emergence of new virtual reality peripherals like the Meta Quest 3 and the Apple Vision Pro, also an opportunity to ask if Ubisoft had taken stock of its current projects intended for virtual reality.
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Yves Guillemot, CEO Ubisoft, responded by explaining that Assassin's Creed Nexus VR had not sold as well as expected. His remarks were reported by VGC.
We were a little disappointed with what we were able to achieve in VR with Assassin's Creed. It sold well and continues to sell, but we thought it would sell more, which is why we're not increasing our investment in VR at the moment, because it needs to take off. We've been very impressed with what Apple has created, and we think it's fantastic hardware, but we still view this VR business as something we should look at, but not invest too much in, until it becomes large enough.
Unfortunately, virtual reality may continue to not be attractive enough. Although many games, and not just small experiences, are released for these headsets, the general public is still struggling to find interest in them.
For users of these technologies, it is obviously a shame that a behemoth like Ubisoft is not yet ready to invest more in it. Remember that in 2022, the publisher canceled Splinter Cell VR.