What will advertising look like on Netflix in France?

While the less expensive offer from Netflix offering advertisements should arrive by November in France, the offer is partly revealed.

The contours of a major change on the biggest SVOD platform in the world. If the offer has not yet been formalized, nor its launch date, we know that the price should revolve around 7-8€ monthly and that a launch is planned in 12 countries: Canada, United States, Mexico , Brazil, United Kingdom, Spain, Italy, Germany, Japan, Australia, South Korea and… France around November.

But the question arises: what will this advertising offer look like? Netflix would seek to build the “Roll’s Royce of advertising”, with a search for quality spots as well as a rather limited duration: 4 minutes of advertisements per hour and a duration. The advertising break is also limited to 75 seconds with spots between 15 and 30 seconds. As leaks had indicated, the advertisements planned before the launch of the content (pre-roll) will be reserved for the exclusive programs of the American firm.

Advertisements during the program are not excluded for non-exclusive content, but only from the 40th minute of viewing and no advertisements at the end of the programme. In the search for rather qualitative advertisements that do not taint the user experience, Netflix will prevent the viewing of the same advertisement more than once per session and more than three times per day, with a high probability of advertisements offering premium products rather as detergent or supermarket brands.

As for the cost for advertisers: we are counting on €49 of “CPM” (cost per thousand impressions) for a 30-second spot, below the requirements of Netflix in the United States, but well beyond what MyTF1 or 6Play who sell their advertisements around 20 euros when they were the most premium players.

Source : mntd

This article was taken from the Univers FreeBox website