The beauty of the world is compressed in your hands: Huawei Pura 70 series once again leads the new trend of mobile phone aesthetics – Fast Technology – Technology changes the future

For mobile phones, what we discuss most are parameters and configurations. However, we often ignore that as something we come into contact with every day, mobile phones should be a work of art in our hands, rather than cold technical parameters wrapped under a homogeneous appearance. .Huawei Pura 70 series is such a mobile phone that breaks away from boring and boring performance parameters and brings us another kind of beautiful possibility.

On April 18 this year, on the occasion of the 12th anniversary of the launch of Huawei's first P series products, the newly upgraded Huawei Pura 70 series officially joined the Pioneer Plan. As soon as the news came out, it immediately became a hot search topic, and the two new models were sold out immediately after they were launched. .

Huawei P Series: The Development History of Mobile Phone Aesthetics

Before talking about Huawei Pura, we need to look back at the entire Huawei P series. Since its inception, Huawei P series has single-handedly led the aesthetic trend of domestic mobile phones when domestic mobile phones were still pursuing “no design is the best design”.

Each generation of P series has the most fashionable appearance and color matching, and can quickly lead the industry trend once released. P10 grass green, P20 aurora color, P30 sky realm, P40 frost silver, P50 ripple clouds and cocoa tea gold. The rococo white color of last year's P60 gives each phone a unique texture, truly making your phone your own. The P60 Art artist-customized model reconstructs the concept of mobile phone rear modules, reshapes the mobile phone lens module with irregular curves, and refreshes the height of mobile phone design aesthetics.

Huawei Pura 70 series redefines the aesthetic standards of flagship phones

Almost everyone will have this feeling when they first see the Huawei Pura 70 series: it is completely different from other mobile phones.

As the first product of the Pura series, Huawei's Pura 70 series exerts creativity and vitality, adhering to the high-end, ultimate, simple, and pure design concept, breaking through traditional geometric shapes such as squares and circles, and exploring simple and unique triangular super symbols to form The new trend-vane design once again leads the new trend of mobile phone aesthetics.

Based on the triangular weathervane, Huawei Pura 70 Pro+ uses a light-woven plaid pattern on the back panel. By etching a series of highly orderly textures on the glass on the back of the fuselage, combined with the frosted high-gloss effect on the back of the fuselage, it interprets a very modern and pioneering design, presenting an extraordinary modernist aesthetic and embodying Huawei's pursuit of ultimate aesthetics. pursuit.

Huawei Pura 70 Ultra also uses high-definition embroidery and embossing technology for the first time, projecting the starlight of the night sky over the Seine on the water and refracting the dazzling starlight to freeze the picture, forming an iconic starburst design, bringing the moment in the sky to life. Solidified into eternity in the palm of your hand, it completes the integration of modern technology and artistic aesthetics.

At the same time, Huawei Pura 70 Ultra brings more vibrant color options such as chanson green and mocha brown based on the two classic colors of black and white. The main chanson green comes from the transliteration of the French “chanson”.Not only is it extremely comfortable visually, but it also contains the comfort and romance of modern cities. It sounds endlessly memorable and lasts forever.

The mocha brown color scheme shows an elegant and low-key sense of luxury. Even the mainstream black and white classic color scheme has different meanings under the background of starburst. Starburst black represents the depth and mystery of the night sky. It is simple and calm for daily matching and perfectly suitable for business style. Starburst white symbolizes purity and hope. Starburst grid also makes the white color more vital and classic and timeless.

Huawei Pura 70 series design concept resonates with artists

Huawei Pura 70 series’ innovations in exterior designs such as weathervane design, light-woven plaid, and starburst patterns have surpassed traditional mobile phone design and are highly consistent with artistic concepts. Based on this, Huawei Pura 70 series initiated the design of windvane design, light-woven plaid, etc. The “Super Symbol Art Co-Creation” inspired by texture design invites three well-known artists, artist Zhou Li, young artist Xu Ziwei, and fiber artist Yu Shijing, to create together, integrating the artistic understanding of weathervane design into different styles of creation.

At the same time, this art co-creation was widely solicited from major universities, attracting more than 25 art paintings from the University of Lincoln, Guangzhou Academy of Fine Arts, and the Central Academy of Fine Arts, etc., fully demonstrating the artistry of the super symbol of the weather vane. From April 30th to May 4th, Huawei Pura 70 series will be launched on the Bund in Shanghai. The works of artists and outstanding student creations will be specially exhibited in the street.

At the same time, the three artists will also appear on the street to check in on May 1, and hold an aesthetic salon at the Huawei flagship store (Shanghai Nanjing East Road Store) to share creative inspiration based on weathervane design. After the event, the works of artists Zhou Li and Yu Shijing will be placed on long-term display at the Huawei store (Nanjing East Road, Shanghai).

Co-created works perfectly interpret the pinnacle encounter between technology and art

It is understood that artist Zhou Li co-created a cloth-covered composite material work called “Chorus” with Huawei's Pura 70 series.

Zhou Li believes that Huawei’s Pura 70 series conveys a very vital temperament, from the color to the weathervane, like a plant growing. Therefore, this creation quoted the color system of related designs, using 8 silvers, 7 different color systems, and a total of 15 weather vanes, integrating the harmony and symbiosis of nature into the modern temperament and urban tone conveyed by these colors.

Zhou Li said: “My creations have always discussed the three themes of urban, humanities and nature. This creation also hopes to convey the possibility of coordinated development of nature and technology, which can be realized through technological creation rich in humanistic spirit.” I hope to reflect the perfect combination of art and technology through creation, and hope that the beauty of natural light and technology can accompany everyone into the future.”

The work brought by young artist Xu Ziwei is “Light and Shadow Mirror World” made of LED, fishing nets, metal, acrylic and other materials. The work takes “Weather Vane Design” as the theme. Through the changes of light and shadow and the fusion of materials, the light and shadow effect and material properties are used to present Huawei's weather vane design to the audience in a smooth and layered way.

“Huawei’s Pura 70 series can help immigrants better adapt to the new living environment and urbanization process through its technology and functions. Through its weathervane design as a window for the eyes of the Internet, it can provide immigrants with more social interaction and information sharing. The platform allows them to quickly establish social networks in the city and enhance their sense of belonging and identity. Conveying Huawei's weather vane design concept in this way is not only a life tool for immigrants, but also a window to understand the world,” said Xu Ziwei.

Fiber artist Yu Shijing brought “Flower Splendid” made of stainless steel, 100% cotton, recycled fabrics, recycled accessories and other materials.Yu Shijing believes that Huawei’s Pura 70 series subverts previous design concepts and presents an unconventional weather vane design and light-woven plaid pattern.

Yu Shijing said: “Huawei has always practiced technological innovation. In this cooperation, I used the weathervane design as the main body, wrapping the traditional hand-woven device. At the same time, I also hope to show the role of technology in cultural inheritance and protection. The lens of weather vane design will always play an important role in recording every moment of art in the future.”

Peak images perfectly freeze eternal moments

In addition to the beauty of the exterior design, the image beauty of the Huawei Pura 70 series has also reached a new level. Now is the time to go out and visit the great rivers and mountains during the May Day holiday. The Huawei Pura 70 series, equipped with a new generation of super-concentrated imaging system, can help you freeze the beauty of the moment into eternal beauty.

The main camera of the new generation super-concentrated imaging system has a 1/1.3-inch outsole sensor and is equipped with the industry's largest physical aperture of F1.4, bringing in a large amount of light. With a high-precision slide guide motor, the focus accuracy is increased by 100%, preventing The shake angle is increased by 91%, allowing clear details to be captured even in snapshot scenes. The telephoto camera is equipped with the industry's largest periscope telephoto F2.1 aperture, bringing clear image quality to telephoto flash photography.

Combined with the XD Motion motion engine, it achieves the fastest capture speed in the industry, becoming a new generation of “capture speed king”. It can freeze fast moments of 300km/h, and capture beautiful moments at any time. , let the wonderful things leave no regrets, let the wonderful things leave no regrets.

Mobile phone communication is online at any time to ensure worry-free travel

The most common thing when going out on vacation is not only the beautiful scenery, but also the crowds of people. In this case, the signal quality of ordinary mobile phones will become particularly poor or even completely unusable. The Lingxi communication technology solution adopted by Huawei Pura 70 series perfectly solves this problem. Through the powerful combination of Lingxi antenna and Lingxi AI algorithm, it fully taps the potential capabilities of communication signals, and optimizes device performance and layout to improve the communication experience. Comprehensive improvements ensure that users have a stable and reliable communication experience at any time.

Not only that, the Huawei Pura 70 series also supports dual satellite communications. In the absence of a ground network, it can still communicate with the outside world through two satellite systems, Tiantong Satellite Communications and Beidou Satellite Messaging, providing additional protection in emergencies. Users will feel more at ease when traveling.

A perfect work of art both inside and out

Overall, the Huawei Pura 70 series is more than just a mobile phone, but also a perfect work of art that demonstrates Huawei’s deep strength and innovative capabilities both internally and externally. From the ingenuity of the appearance design to the stunning performance of the camera performance, to the precise satisfaction of user needs, Huawei Pura 70 series demonstrates the user-centered concept in every aspect.

A mobile phone that appears in your hand every day should bring you the beauty of the world, recording the magnificent scenery of the world and the people you love most around you.

The birth of Huawei Pura 70 will also drive more mobile phone manufacturers to choose this new path of aesthetics and art.