Strava has just announced the acquisition of Fatmap, an application specializing in 3D mapping in high mountains.
The social network for athletes Strava has just announced the acquisition of the Fatmap service. If the amount of the latter is still unknown, the consequences of such an operation are already possible. Strava has nearly 100 million subscribers worldwide, Fatmap with unprecedented 3D mapping technology.
Specialized in winter and mountain sports, the application brings together nearly 2 million people around its service. With its mapping technology, it allows you to simply follow a route by offering a 3D aerial view. This acquisition should allow Strava to consolidate its position. The app is the most popular solution today for runners and cyclists who want to track their activity over time.
In the joint press release announcing the acquisition, Strava explains that Fatmap’s functionalities will be integrated into the parent application. This process will take several months but it should allow Strava to offer even more options to its customers.
What future for Fatmap?
During this still indefinite period of time, Fatmap users will still be able to enjoy their application. On its website, it is simply written “developed by Strava” without, however, the service being threatened. Today Fatmap is experiencing fairly light development in France. Developed for skiers and mountain guides, the application only has the Pyrenees mountain range in its database.
Available for free on the App Store and Android, the service has a paid version allowing access to additional data. Today you have to pay €29.99 per month to be entitled to it. When merging services with Strava it will be interesting to see which features are available for free or if all Fatmap options are found in the paid plan.
A unique know-how
With the takeover of Fatmap, Strava acquires a whole know-how in 3D mapping, an area still unknown to the Californian group. The development of this technology should make it possible to increase the number of active users of the application in the coming months. Michael Horvath, CEO and co-founder of Strava defines the possibility of reimagining the role of maps and the way they encourage exploration as “a considerable advantage.”
From a social point of view, Strava announces that all people employed by Fatmap will be retained. They will be distributed between the sites of Chamonix, in France or Berlin (Germany) and Vilnius (Lithuania).