Expected in just over a month now, Star Wars Outlaws is one of the big games of the end of the year. Despite tough competition at this time, Ubisoft intends to take advantage of the success of the franchise and has clearly put the means to sell its game.
The biggest marketing campaign for a Ubisoft game
During the last conference call Aiming to unveil his company's quarterly results, Yves Guillemot answered several questions regarding his forecasts for the coming quarter and the fact that the publisher appeared to have set lower expectations for the title than hoped by its investors.
With Ubisoft also set to release Assassin's Creed Shadows later this year, Yves Guillemot has confirmed that Star Wars Outlaws has the publisher's biggest marketing campaign ever and that he expects a “strong” launch.
What we're taking into account is a strong launch for Star Wars Outlaws. It's one of the most anticipated games in the industry this year, which reflects a very strong positive sentiment from the community, and also the fact that we're coming with the biggest marketing campaign ever for a Ubisoft game.
Let's recall that Massive's game recently attracted the wrath of players in its latest gameplay presentation. Its graphics and the structure of its missions were particularly criticized and many players even demanded the game be postponed.
Ubisoft then responded that the title was gold and would indeed be released on the scheduled date, before affirming that we will see “more very high quality content” and “many hours that will really show the depth of the open world” soon.
We hope that Star Wars Outlaws will win the hearts of players when it is released on August 30 on Xbox Series X|S, PS5 and PC. If you want to pre-order the game, several editions are available and it is Carrefour which is currently offering the best price in physical form.
Pre-order Star Wars Outlaws
Standard Edition
- 79.99 euros
- Base game
- Kessel Raid Bonus Pack
- A set of aesthetic elements for your speeder
- A set of aesthetic elements for the Trailblazer
Gold Edition
- 119.99 euros
- Base game
- Kessel Raid Bonus Pack
- A set of aesthetic elements for your speeder
- A set of aesthetic elements for the Trailblazer
- 3 days early access
- Seasonal Pack
- Two DLCs available after the game's release: Continue exploring the world of Star Wars Outlaws by discovering new stories, quests and areas.
- The exclusive mission “Jabba’s Gambit”, available at the game’s release
- The Kessel Raid Character Pack, containing additional cosmetic items for Kay and Nix
Ultimate Edition
- 139.99 euros
- Base game
- Kessel Raid Bonus Pack
- A set of aesthetic elements for your speeder
- A set of aesthetic elements for the Trailblazer
- 3 days early access
- Seasonal Pack
- Two DLCs available after the game's release: Continue exploring the world of Star Wars Outlaws by discovering new stories, quests and areas
- The exclusive mission “Jabba’s Gambit”, available at the game’s release
- The Kessel Raid Character Pack, containing additional cosmetic items for Kay and Nix
- Elusive Infiltrator Pack
- Sabacc Ace Pack
- Digital Illustration Book