As part of a presentation, Sony is presenting the “Creative Entertainment Vision”, a long-term plan for the company that will guide developments over the next 10 years. Of course, gaming is also on the agenda.
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The group explains its guiding principle in the video:
“If Sony, as a creative entertainment company, were to fill the world with new Kando in this future, what kind of experience would we offer to make that possible?
To explore this question, we conducted a prototyping exercise under the concept of the Creative Entertainment Vision. Through the lens of Sony's creativity and technology, we present the future as an extension of our lives today.”
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The term “Kando” is not a translation error on our part, but a concept that originally comes from Japanese culture. It describes the simultaneous state of deep satisfaction and joy when we are confronted with something particularly impressive.
If Sony has its way, the boundaries between physical and virtual reality will become increasingly blurred in the coming years. In addition to smartphones in impractical formats, they also show the controller of the future in a video (at around 1:18), which completely dispenses with haptic elements such as a control pad, buttons or analog sticks. Instead, two small balls are used to control the astronaut on the freely floating AR screen.
Sony's plan includes three stages:
1) Using technology to unleash the creativity of creators around the world, transcending physical, virtual and temporal dimensions.
2) We connect different people and values across borders to foster vibrant communities.
3) Collaborate with creatives to create exciting experiences that go beyond imagination and spread them around the world as new touchpoints for Kando.
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While these sound like very exciting plans for the future, the present looks a bit bleaker. Yesterday, Sony closed its London development studio as announced and is therefore pursuing the plan to part ways with 8% of its entire workforce in the near future. This is rather less Kando.