Gamingdeputy reported on May 9 that the Sensor Tower platform released the latest data report on China's overseas mobile games in April, including FirstFun's “Last War: Survival Game”, MiHoYo's “Genshin Impact”, Lilith's “AFK Journey”, NetEase Games such as “All-Star Streetball Party” performed well.
FirstFun “Last War: Survival Game” maintains stable version updates and advertising. In April, its advertising share ranked at the top of the multi-platform mobile game market in the United States and South Korea. At the same time, its in-app purchase revenue increased by 16% again, ranking first in the overseas mobile game revenue list and Ranked first in the global 4X strategy mobile game revenue list.
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“Genshin Impact” benefited from the new 4.6 version “Two Realms Are Fire, and the Red Night Will Go Out”. The game's overseas daily revenue surged. This period's overseas revenue increased by 53%, firmly ranking 6th in the revenue list, and jumping to runner-up in the growth list. .
The new team-based RPG game “AFK Journey” launched by Lilith in late March saw rapid revenue growth in its first month of release. It surpassed “Awakening of Kingdoms” to become Lilith's current highest-grossing game, ranking 10th on the revenue list and ranking first in growth.
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On April 17, Youxing Network's “Sparrow Soul” and “Blue Files” launched a limited-time linkage. With the launch of special linkage sparrows, special effects costumes and school celebrations, the single-day sales of “Sparrow Soul” reached a peak again, with 4 Monthly overseas revenue surged 312% month-on-month, returning to 18th place on the revenue list and jumping to 4th place on the growth list.
In other respects, NetEase has launched the traditional Chinese version of the street basketball competitive mobile game “All-Star Streetball Party” in the Chinese, Taiwan, Hong Kong and Macau markets to top the App Store and Google Play download rankings in the Chinese Taiwan market, becoming the highest download volume and revenue in the Chinese, Hong Kong, Macao and Taiwan markets in April. The mobile game with the largest growth ranked fifth in this growth list.
Mutong Technology's next-generation fantasy RPG mobile game “Watcher of Realms” has been launched in South Korea, Japan and Hong Kong, Macao and Taiwan markets in mid-to-late March. Localized event operations and advertising have helped the game's revenue in new markets continue to rise. At the same time, Revenue performance in the European and American markets was stable, with revenue in this period increasing by 50% month-on-month, ranking 6th on the growth list.
Changyou's “Volleyball Boy!! FLY HIGH” launched in the Japanese and Korean markets in late March, relying on the market influence of the highly popular anime IP “Volleyball Boy”, topped the list of total downloads on the Japanese App Store and Google Play on the first day of its launch, and was shortlisted Ranked 8th on the growth list in April.
“Persona: Phantom of the Night”, developed by Perfect World and supervised by ATLUS, was launched in South Korea and Hong Kong, Macao and Taiwan markets in mid-April (Gamingdeputy Note: The national server launched open beta on April 12), winning the first prize on the first day of launch. It won the first place in the Korean Google Play mobile game download list and the runner-up in the App Store mobile game download list, and became the turn-based RPG mobile game with the largest revenue growth in the world in April, ranking 9th on the growth list.
In terms of downloads, the downloads of Ivy Mobile’s “Subway Princess Runner” increased by 10% month-on-month in March, topping the download list for the first time.
The download volume of Mutong Technology's MOBA mobile game “Mobile Legends: Bang Bang” increased by 12% this month compared with March, ranking third on the download list. The download volume of IGG's 4X strategy mobile game “Doomsday: Last Survivors” increased by 36% month-on-month in April, and its ranking rose 10 places to No. 4 on the download list.