Available for the first time outside of Asia, monpoké offers families and children around the world entertainment and products in partnership with premium brands
London, United Kingdom, April 23, 2024 – The Pokémon Company International today announced the launch in new international markets of monpoké, a superb line from the Pokémon brand specializing in offerings for babies and children. Until now exclusively available in Asia, where it has enjoyed great success, the monpoké line is now extending to the rest of the world. It offers young Trainers entertaining content and licensed products featuring popular Pokémon such as Pikachu, Dedenne, Queulorior, and many others.
Advertisement
“Pokémon is an essential intergenerational brand, whose popularity knows no bounds. Many Trainers grew up with Pokémon and now share their love of the brand with their own children. As Monpoké rolls out to new markets, more parents will have a fun and engaging new way to introduce little ones to the Pokémon world,” said Heather Dalgleish, Director of Publications at The Pokémon Company International. “monpoké is the latest expression of the group's desire to offer innovative products and experiences that appeal to our fans in all their diversity. We look forward to welcoming the next generation of young Trainers into the growing Pokémon community. »
Series We're going to have fun on Monpoké Island!
To help parents introduce their children to the Pokémon universe, The Pokémon Company International publishes We're going to have fun on Monpoké Island, a series of videos featuring popular Pokémon in the form of cute little puppets. Already available on the official Pokémon YouTube channelthis series invites young people to join their new Pokémon friends on an island where funny adventures take place.
Clothing and a Monpoké skincare range from Bonpoint
Parents and children will also be able to discover monpoké thanks to a ready-to-wear collection and a skincare line born from the collaboration between The Pokémon Company International and the French luxury children's house Bonpoint. The capsule collection for babies and children includes eight pieces for Trainers aged 1 month to 14 years. It includes pajamas, a sweatshirt, a denim jacket, a denim cap and a tote bag. The nourishing skincare line consists of four limited edition products, featuring an original Pikachu design. The Bonpoint cosmetics range offers products made in France, suitable for sensitive skin and all ages.
Advertisement
A perfect marriage between the adorable playfulness of monpoké and the sophisticated charm of the French house, these two collections are currently on sale in a selection of Bonpoint boutiques, on bonpoint.com, as well as at the Bonpoint corner of Galeries Lafayette Paris Haussmann. Find more information about this unique collaboration here.
New monpoké experiences and products are planned, in order to offer young Trainers even more possibilities for immersion in the Pokémon universe. New information on this will be available soon.
