“We're bringing content from Reddit to ChatGPT and our products”. This week, OpenAI and the community social network announced a partnership and this statement offers a glimpse into their joint plans. The two companies believe that this merger “will benefit both the Reddit and OpenAI user communities in several ways.”
In detail, we learn that OpenAI will bring “improved” Reddit content to ChatGPT and its other products. To do this, the firm will access Reddit's data API, which provides structured, real-time content from the social network. For Reddit, this partnership should allow it to offer several AI-based features to users of the platform, the famous Redditors and moderators.
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Behind access to data, a win-win agreement
On Reddit, several users wondered about the underside of this partnership. For one of them, it is more than just access to data via API. He thinks “that there is a more mutually beneficial arrangement that could have a significant impact on both platforms”. The following points are cited in particular as examples: “Imagine AI-powered posts becoming a new standard for quality content on Reddit,” he writes.
He also discusses the ability to localize hybrid data, in which AI enhances human creativity. “This hybrid data is gold for training models to understand and support creative processes. It's not just about generating text, but also collaborating with users to produce high-quality content “, he judges.
Another benefit pointed out could be the ability to reduce AI bias by identifying and filtering purely synthetic content. “Through direct integration, Reddit and OpenAI can ensure that training data remains authentic, improving the quality and reliability of AI models”estimates this Redditor.
OpenAI, Reddit advertising partner
Finally, in their joint announcement, OpenAI indicates that it will become an advertising partner of Reddit. The company also specifies that Sam Altman being a shareholder of Reddit, this partnership was led by the director of operations of OpenAI and approved by its independent board of directors. It remains to be seen what the Reddit community will think of this announcement.
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A licensing agreement with Google announced in February
Last February, the announcement of a licensing agreement with Google for the modest sum of 60 million dollars raised some questions, particularly legal ones. The deal calls for the web giant to train its large language models (LLMs), such as Gemini, using Reddit discussion forum topics. “We hope that our strength in data and intellectual property will continue to be a key part of the training of future LLMs,” commented Steve Huffman, CEO of Reddit during the announcement last February.
As a reminder, the platform has 70 million daily active visitors and millions of data whose future is now uncertain. Can they, for example, be retrieved without users explicitly giving permission? Details that are very important at a pivotal time for generative artificial intelligence where model creators are hungry for qualitative training data without legal risk.
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