The price of Xiaomi SU7 that everyone has been clamoring for, Zhiji has put it to use:
Starting from 199,900:
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Lidar, Orin X chip, Qualcomm Snapdragon 8295 chip, high-precision map city NOA capabilities… Skink digital chassis + four-wheel steering system.
The official said that all of the above are standard configurations, that is, all of them are available for 199,900 yuan.
Netizens said that the pricing and configuration reminded everyone of an “old friend.”
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What kind of configuration and what kind of options?
Zhiji L6 has experienced three press conferences, one technical release, one pre-sale, and this official launch, which shows the official attention.
It is not difficult to understand that although the L6 is not a life-or-death battle for Zhiji, there is Xiaomi before it and Tesla BYD behind it. Whether Zhiji can gain momentum and even SAIC's transformation this year depends on whether this L6 can be a hit.
Therefore, L6 has achieved unprecedented strength in price and configuration this time. The entry version has a range of 650km and is priced at 219,900. With listing rights added, the price starts at 199,900.
So netizens started @leizong one after another.
The listed equity price refers to a limited-time discount of 3,999 yuan equal to 22,000 yuan, which is equivalent to a direct price reduction of 18,000 yuan. It also comes with a lot of additional configurations that can truly enhance the car experience:
Including leather seats throughout the car, 4-door double-layer laminated silent glass, 21 speakers, as well as CDC electromagnetic shock absorption and active air suspension systems.
A conservative estimate is that if these configurations are separately selected and installed later, the price may range from 40,000 to 60,000. This is the first manifestation of Zhiji's L6 “volume”.
In addition, different configuration models have the same following:
Body size,The length, width and height are 4931mm/1960mm/1474mm respectively, and the wheelbase is 2950mm. It is a C-class sedan.
With the “Skin Lizard” chassis and rear-wheel steering technology, it is claimed to be the first car in China that can crawl, with a minimum turning radius of only 4.99 meters.
In terms of intelligence, NVIDIA Orin X + Qualcomm 8295P chip and lidar are also standard.
The most important criteria for differentiating selling prices are battery pack size and pure electric platform:
L6 Max standard version: 650km / 400V / 0-100 seconds 5.6 seconds, 219,900 yuan (listed equity price 199,900 yuan)
L6 Max long-range version: 710km / 800V / 0-100 seconds 4.6 seconds, 259,900 yuan (listed equity price 239,900 yuan)
L6 Max ultra-long range version: 850km / accurate 900V / 0-100 seconds 4.6 seconds, 275,900 yuan (listed equity price 255,900 yuan)
L6 Max super performance version: 780km / four-wheel drive / quasi-900V / 0-100 seconds 2.74 seconds, 305,900 yuan (listed equity price 285,900 yuan)
L6 Max Lightyear Edition: over 1,000km/four-wheel drive/quasi-900V, 345,900 yuan (listed equity price 325,900 yuan)
The most important performance of the Zhiji L6 is battery life.
First of all, the entry version has a range of 650km, which is the top level of many B-class or even C-class cars. Usually, the price of such a battery life level is not less than 250,000. For details, you can refer to models such as Tesla Edamame 3 or Avita 12.
The cost control of Zhiji L6 is reflected in the use of more affordable lithium iron phosphate batteries for 650 battery life, and the fact that it is not 800V, but it still ensures that the battery life increases by 320km after 15 minutes of charging, which is about 50% of the battery, which is actually the same as most 800V models.
Other models all use ternary lithium batteries and 800V platforms (the 560-950V range is technically collectively referred to as 800V). Looking at this version with an equity price of 255,900 yuan, the 850km battery life is still about 200km higher than the industry average.
Zhiji L6 also has a “Lightyear Edition”, which is equipped with a 133-degree large semi-solid-state battery pack and has a battery life of more than 1,000km. This is also the first model in China and even the world to mass-produce semi-solid-state batteries for cars. Zhiji officially revealed that orders will be locked in September and will be delivered in October.
To sum up, the volume of Zhiji L6 is first reflected in the standard configuration of the entire intelligent bottom-layer chip and mid-level sensors, and it is a configuration that meets the needs of high-end urban NOA.
Secondly, at the same price, the battery life is about 200km higher than the general market level.
The third point is that the limited-time rights give away many “expensive” and practical configurations.
The three points are superimposed, and the 199,900 and 255,900 models are the two most worthy configurations. One is because it is too affordable, and the other is that the battery life performance is maximized.
This year, it has become a big challenge for other competitors to surpass Zhiji L6 in terms of “cost-effectiveness”.
Even at the “black technology” level, it's not easy.
The “black technology” of Zhiji L6
The Zhiji L6 is not the most expensive flagship of the brand, but it is the master of electric and smart cars from Zhiji and even SAIC, and has the status of the “King of Technology Cars”.
Some of the biggest highlights are that the semi-solid-state battery has been put on the car for the first time, and it is the industry's first quasi-900V ultra-fast charging solid-state battery.
The supplier is Qingtao Energy located in Kunshan, Jiangsu Province. It was founded in 2016 by the team of Nan Cewen, an academician of the Chinese Academy of Sciences and a professor of Tsinghua University. It takes the lead in the global industrialization of solid-state lithium batteries and is the first to build and put into operation a large-scale mass production line for solid-state power lithium batteries.
Zhiji L6 uses Qingtao energyThe first generation of semi-solid-state batteriesliquid content 5-15%, high nickel positive electrode.
The official data is that with the same capacity, the cost is the same as the current liquid ternary lithium battery, and the advantage is that it is nearly 1/3 smaller in size. This is why the Zhiji L6, with a wheelbase of less than 3 meters, can accommodate a 133-degree battery pack.
Qingtao estimates that in the next three years, the liquid content of semi-solid batteries will be less than 5%, and the cost will drop by 40% compared to liquid batteries.
L6’s second black technology,It is motor and electronic control technology.
The maximum speed of the “hurricane motor” is 21,000 rpm, which allows the acceleration of the single-motor version of the L6 to reach 4.6S. One is stronger than two, and it is equivalent to the power level of the dual-motor four-wheel drive version of many models.
In addition, the “smart digital chassis” self-developed by Zhiji can realize the same crab steps as the Hummer EV, and can be used in extremely narrow parking spaces, passing vehicles, etc.:
In addition to the ultimate control of motor torque and body posture, the more critical point is that Zhiji has opened up the two domains of smart driving sensors and vehicle control at the electronic and electrical architecture level.
Finally, the black technology of Zhiji L6 is its smart driving technology, which comes from Momenta, a frequent visitor in smart car reference content and one of the “Wuchang” players currently mass-producing smart driving independently.
Last year, Momenta focused on the “overwhelming” standard configuration of high-end smart driving, which is reflected in using its own algorithm advantages and data flywheel system to achieve high-end high-speed and urban NOA functions with less exaggerated computing power and sensor configuration.
The earliest time was also on Zhiji. Last year's LS6 launched the first shot of “lidar” as standard equipment at a price of 200,000, and it has now become an industry trend.
Specific to Zhiji's new car L6, it also has a single OrinX and a single lidar, which can realize urban NOA functions that do not rely on high-precision maps. For example, on a country road with almost no lane lines, Zhiji’s intelligent driving system can continuously avoid vehicles parked on the roadside and pedestrians that suddenly appear:
Via U-shaped construction road:
There are also operations such as crossing narrow bridges.
The official stated that “it can be driven with navigation” and it will be opened nationwide within the year.
One more thing
The brand Zhiji may be unknown to everyone now.
It's just that the method is a little regrettable: a month ago, Xiaomi forced the company to reveal flaws in its results, causing an uproar and being called the worst press conference of the year.
But colleagues from Zhiji Marketing should really give a shout-out to the engineering and technology department.
Why? Because as of the end of the press conference last night, the number of Zhiji L6 models has exceeded 29,000, and the official App reservation system was even crashed.
This shows that Chinese users are very patient and tolerant and are always willing to give good products a second chance.
Zhiji also quickly seized the opportunity to make adjustments after the marketing failure, so that this time the offer was too harsh and the benefits were too generous. Many customers who made blind orders in the pre-sale complained:
Blind booking means no decision, except for picking up the car early.