Anyone who was hoping for cheaper graphics cards will now be bitterly disappointed.
PC graphics card prices are apparently about to take the next big leap. According to reports from Taiwan, Nvidia has informed its partners about a new price increase for so-called GPU kits, which consist of the graphics chip and the associated memory. With a surcharge of 20 to 30 percent This round is significantly stronger than the last adjustments and affects almost the entire product range for the first time in a long time.
Nvidia is increasing the prices of RTX graphics cards
The official reason given is the ongoing global storage crisis. In particular, the prices for GDDR6 and the newer GDDR7 memory have recently risen sharply, which is driving up production costs.
Unlike the last increase in May, which only affected the high-end RTX 5090 model, this time Cheaper cards and older generations are also affectedwhich further limits the choice for price-conscious buyers (Source: Economic Daily News).
The AI boom as the actual price driver
The consequences of this development are already noticeable in Asia. Retailers there sometimes remove graphics cards from their range or hold back their stocks in the hope of being able to sell them later at a higher price. This panic mode shows how tense the situation is. But the root cause lies deeper than just memory prices – it lies in the AI industry’s insatiable hunger.
Nvidia dominates the AI accelerator market and prioritizes this extremely profitable business area. The high demand for computing power for artificial intelligence ties up enormous production capacities, both for the chips themselves and for the urgently needed high-end memory. For gamers, this means that they are in direct competition with the tech giants and are clearly losing out when it comes to pricing.
Unfortunately for you this means that an easing of prices is a long way off. Analysts assume that the storage shortage will last at least until 2028. If you wanted to buy a new graphics card in the near future, you should keep an eye on current stocks before the new, higher prices fully arrive in stores. Waiting for better offers doesn’t seem to be a promising strategy at the moment.