Gamingdeputy reported on April 23 that today is World Book Day, and the China Press and Publication Research Institute announced the results of the 21st National National Reading Survey.
Report data shows that the comprehensive reading rate of various media, including books, newspapers, periodicals and digital publications, among my country's adult citizens in 2023 is 81.9%, an increase of 0.1 percentage points from 2022.Digital reading methods (computer network online reading, mobile phone reading, e-reader reading,iPad Reading, etc.) contact rate is 80.3%, an increase of 0.2 percentage points from 2022.
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This survey can be extended to my country's population of 1.329 billion, of which urban residents account for 57.2% and rural residents account for 42.8%. The survey mainly uses online and telephone surveys, supplemented by offline invitations and online responses. Samples were collected in 173 cities across the country, covering 31 provinces, autonomous regions, and municipalities directly under the Central Government.
A total of 1.58 million samples were collected in this survey. The official used SPSS sociological statistical software for analysis. Among them, samples of adults aged 18 years and above accounted for 74.9% of the total sample size, and samples of minors aged 0-17 years old accounted for 74.9% of the total sample size. 25.1%, and the urban-rural sample ratio is 3.6:1.
Gamingdeputy attaches the original text of the survey results as follows:
In 2023, the comprehensive reading rate of various media, including books, newspapers, periodicals and digital publications, among my country's adult citizens was 81.9%, an increase of 0.1 percentage points from 81.8% in 2022. The exposure rate to digital reading methods has become the main growth point, among which:
In 2023, my country's adult national book reading rate is 59.8%, which is the same as 59.8% in 2022;
The newspaper reading rate was 23.1%, a decrease of 0.4 percentage points from 23.5% in 2022;
The journal reading rate is 17.5%, a decrease of 0.2 percentage points from 17.7% in 2022;
The exposure rate of digital reading methods (computer online reading, mobile phone reading, e-reader reading, Pad reading, etc.) is 80.3%, an increase of 0.2 percentage points from 80.1% in 2022.
The official conducted a more in-depth analysis of the exposure to digital reading carriers in 2023:
78.3% of adult citizens have read on mobile phones, an increase of 0.5 percentage points from 77.8% in 2022;
70.6% of adult citizens read online through computers, a decrease of 0.9 percentage points from 71.5% in 2022;
25.3% of adult citizens read on e-readers, a decrease of 1.5 percentage points from 26.8% in 2022;
22.5% of adult citizens use Pads (tablets) for reading, an increase of 1.2 percentage points from 21.3% in 2022.
The survey mentioned that emerging digital reading methods such as listening to books and video narrations have developed. In 2023, 36.3% of adult citizens will read through listening to books; 4.4% of adult citizens will read through video narrations.
In addition, the per capita reading of paper books by adult citizens in my country will be 4.75 in 2023, down from 4.78 in 2022.
The average person reads paper books for 23.38 minutes a day, an increase of 0.25 minutes from 23.13 minutes in 2022.
In 2023, the per capita e-book reading volume of Chinese adults will be 3.40, which is higher than the 3.33 books in 2022. 12.3% of people read 10 or more paper books on average per year, and 9.9% read 10 or more e-books on average per year.
In 2023, the average daily time spent on mobile phones by adults in my country will be 106.52 minutes, an increase of 1.29 minutes from 105.23 minutes in 2022; the average daily online reading time through the computer network will be 65.14 minutes, a decrease of 1.44 minutes compared with 66.58 minutes in 2022; per capita The daily e-reader reading time was 10.33 minutes, slightly lower than the 10.65 minutes in 2022; the per capita daily iPad (tablet) reading time was 9.11 minutes, higher than the 8.79 minutes in 2022.
On the whole, the comprehensive reading rate and reading time of our country's citizens have maintained an upward trend. Paper-based reading methods are limited by their own carrier forms and are declining. More people are beginning to accept digital reading, which has the advantages of portability and timeliness..