Microsoft's Xbox consoles will continue to be sold in European retail stores. After misunderstood rumors about reduced marketing by Microsoft, Jez Corden spoke out with a message.
Microsoft's Console plans remain a secret, even though the company behind the Xbox has repeatedly assured that another hardware generation it's planned.
At the same time, the Redmond-based company is trying to appeal to a broader target group. The first Former exclusive games landed on the PS5the newest Amazon Fire Sticks support Xbox cloud gaming and Microsoft Gaming has long been established on the PC too.
No plans to remove the Xbox from European retail
After even the European Commission After Microsoft had stated in the FTC proceedings during the acquisition of Activision Blizzard that Xbox consoles play a minor role in Europe and that they have a ratio of 2 to 8 compared to PlayStation, The Verge reported last week that Microsoft Marketing of Xbox consoles in some EMEA regions (Europe, Middle East, Asia).
There appears to be a clarification on this. Windows Central journalist Jez Corden reports that there are no plans to remove the Xbox consoles from European sales.
“For anyone asking, I've been told that Microsoft has no plans to remove the Xbox from retail in Europe,” Corden said, without elaborating on the background to his statement.
In any case, it misses the mark, as Tom Warren of The Verge pointed out. “That is not what was reported,” said the journalist.
The Verge report refers to marketing
Commercialization – also called marketing – refers to promoting the sale of a product. This includes advertising measures, including classic advertisements, but also social media activities and the like. This means that removing the Xbox consoles from the market entirely was not the subject of The Verge's report. At the same time, however, the informant assumes that Microsoft will distribute fewer console stocks to Europe.
The full text of The Verge report:
“In May, I received a tip that Microsoft will be changing its Xbox strategy for the new fiscal year in regions such as Europe, Africa and the Middle East. I could not fully verify this, but the whistleblower claimed that Microsoft will stop marketing Xbox consoles in certain markets in EMEA and focus only on Game Pass, cloud gaming, PC and Xbox controllers.
Microsoft is having difficulty selling Xbox Series X/S consoles in many countries in the EMEA region, and the tipster believes that Microsoft will now provide less console inventory to Europe as a result.”
Xbox sales continue to weaken
There are only uncertain figures for the sales of the Xbox Series X/S. Last year, experts assumed that sales would be 1:2 worldwide compared to the PS5 – at times even 1:3.
Here, the charts of the past few months suggest that the ratio may have worsened again to the detriment of the Redmond company. In the UK, the PS5 recently found more buyers than the Xbox consoles and the Switch combined. And things are going better for the PS5 in the USA too.
PS5 Pro could attract even more customers
Most recently, the PS5Pro quite quiet. However, insiders assumed that the new Sony console will be launched in autumn 2024This would make her by far the most powerful console of the current generation and, depending on the price, could attract more core gamers to the PlayStation platform.
But there may also have been a delay in order to get closer to the PS5 Pro launch. “GTA6” The console has not yet been announced.
More news about Microsoft, Xbox Series X/S.
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