IKEA Netherlands closes its fiscal year 2021 with a turnover of 1.2 billion euros. 38 percent of this comes from the digital channel.
Online demand in the Netherlands rose by a factor of five last corona year and is well on its way to reaching fifty percent in the current trend. However, it is questionable whether the digital sales peak will continue now that the Swedish chain’s twelve physical stores here are open again.
IKEA had to keep its Dutch stores closed for more than four months. That is why the financial year, which runs until the end of August, ends with a decrease in turnover of 9.3 percent.
Partly due to the closures, IKEA has accelerated steps in the field of e-commerce. Stores were then converted into partial distribution centers allowing customers to have their products delivered or collected via Click & Collect during the pandemic. The website and app have been further developed, resulting in an increase in the online share from 18 percent to 30 percent. In the year 2021, which has not yet ended, the digital turnover share will be 38 percent.