Battery life no problem
We asked Anders Elmby, Nordic manager at Samsung, about trends around smart watches and, for example, battery life.
We meet Samsung’s Nordic manager shortly after the company launched the S26 series, but now instead the next launch with expected foldable phones and smart watches is imminent.
Given that Samsung itself is talking about something of a health trend today, we start the interview with Anders Elmby by talking about the company’s Galaxy Watch and Galaxy Ring. Today it is almost two years ago that Samsung released its ring and I notice that one of these rings is on one of the fingers of Anders Elmby’s hand.
– We have a very big investment in health and above all when connected to AI, which is then connected both to the Galaxy Ring and to the watches in the Galaxy Watch series.
Anders Elmby says that the ring that was released in Sweden ahead of the Christmas trade in 2024 has lived up to the expectations they had and fulfills a clear function for users. Perhaps above all for those who choose not to have a smartwatch and use the ring instead, but also for those who use both and see them as complementary.
As for the watches, I see a trend where more watches get increasingly better battery life?
– We have chosen to focus on health with our watches and we see that we have competitors who have chosen other directions. Then I also notice that the price difference between watches that do not have mobile connectivity and those that do is decreasing. We have many watches with mobile connection and notice that we have very high customer satisfaction with our watches. The battery life they have is not perceived as a problem. All this together has also made smart watches a much more relevant product for operators to sell today than just a few years ago, says Anders Elmby.
For some products, such as the watches with Wear OS, you have a close collaboration with Google, while in other areas, for example Smarttag, you choose to act yourself, how do you make those choices?
– It is always the customer experience that decides. With the watches, the collaboration with Google provides broad compatibility with apps, but for example our televisions run their own system.
This is an excerpt from a longer interview with Samsung CEO Anders Elmby that touches on several areas and was previously published exclusively for Plus members on Mobil.se. Here you can become a Plus member and thus get direct access to all articles on Mobil.se. As a plus member, you get collected tips and many other in-depth, guiding articles. You can find the entire original article here.