Gamingdeputy reported on May 19 that in addition to breaking the news about the new AirTag and Mac product update M4, Mark Gurman from Bloomberg also commented on Apple’s performance in entering the AI era.
Apple is flat-footed in the generative AI race and will have to change its strategy if it wants to catch up.
Gurman said Apple is facing the biggest challenge during Tim Cook’s tenure as CEO:It is necessary to catch up and win in the field of artificial intelligence.
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Apple's main advantages are: money, talent and a powerful platform, but this will require a major change in Apple's strategy and some help from its artificial intelligence competitors.
While Apple may disagree, the company's AI-related features like Siri have been hampered by an overreliance on the iPhone itself to process information and a lack of data collection. Apple does this intentionally and is part of its efforts to protect privacy and security.But they don't always lead to the best experience.
Apple will release new generative AI functions at the WWDC Global Developers Conference on June 10. In addition to end-test AI functions, it will also provide cloud online AI services.
Gurman says Apple willImproving Siri's voice capabilities to make it more conversational and add features to help users navigate their daily lives – what the company calls “active intelligence,” including:
Automatic summary iPhone notification on
Quickly provide summaries of news articles
Transcribe voice memos
Improve existing features to automatically fill calendars and recommend apps
Enhance photos with AI editing
One important missing piece is chatbots:Apple's generative AI technology is not advanced enough to release its own ChatGPT or Gemini.Therefore, we will cooperate with OpenAI to introduce ChatGPT technology in iOS 18.
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Gurman believes this is just a stopgap measure, and AppleEventually you have to move away from the collaborative approach and build your own chatbot and deeply integrate it into the company's products.
Apple needs to speed up its software iterations, but at least next year, Apple has no plans to speed up the iOS release cycle.
A misguided attempt to differentiate iPad from Mac
The iPad Pro has a better chip than most of the Mac lineup, the new keyboard case is awesome, and the screen puts Apple laptops in a league of their own. However, the iPad's software remains a weak link;This is all Apple's fault.
Gurman thinks Apple should now:
for iPad Provide a better operating system and make itAbility to run Mac applications
Equip your Mac with a touch screenand iPad Pro’s new OLED display
The two devices may still differ: The Mac has a more powerful chip, a larger display, a built-in keyboard and trackpad, fans for heavy workloads, more ports, and better battery life; the iPad is more portable , more suitable for playing games, more suitable for watching videos, and is a device that can take photos and videos.
Apple is banking on Asian markets for Vision Pro success
Gurman said Vision Pro is performing reasonably well in the U.S., but the real test may come when it enters markets where virtual reality technology is more popular. Apple is training overseas retail employees to sell Vision Pro. Initial overseas markets include China, South Korea, Japan, Hong Kong, Singapore, Canada, Australia, the United Kingdom, France and Germany.Promotion will begin after the WWDC Global Developers Conference in June.
Consumers in Japan and other Asian countries may be interested in this mixed reality headset that combines virtual reality and augmented reality technology.There are higher comfort requirements.