Samsung probably wants to rely less on cheap TVs. (Image: Samsung)
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Something is happening in the TV sector, and that doesn't just mean the collaboration between Samsung and LG Display.
How What Hi-Fi reports, Samsung will make a course correction for its televisions. In the future we want to concentrate more on:
- 8K
- QD OLED
- Large displays
Why this is important: Samsung will thus leave the low-price sector more to the competition. Chinese manufacturers in particular, such as TCL and Hisense, have taken over the market for cheaper TVs in recent years.
In detail: As part of the first quarterly report for 2024, Samsung gave insights into how well its individual market areas performed – including TVs.
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The results are mixedat least that's what What Hi-Fi thinks and cites the current geopolitical and economic situation worldwide as reasons for this.
The good news: Although interest in TVs declined post-pandemic, profitability increased. Samsung's premium televisions are probably primarily responsible for this.
The competition is strong
What Hi-Fi suspects that the competition from the middle country is becoming too great in the lower price segment, which is why Samsung had to give up market share there.
TCL and Hisense offer attractive TVs for a good price and the manufacturer from South Korea has probably noticed this.
AI plays a big role. Samsung is probably aiming to become a pioneer in AI in the home entertainment sector, also to integrate its other devices such as cell phones into their own cosmos.
In our TV buying advice you will definitely find what you are looking for between all the manufacturers.
Finally: What Hi-Fi believes Samsung's decision can go one of two ways.
- Demand remains low, but Samsung is still making ends meet with upcoming major sporting events such as the European Men's Football Championship and the Olympic Games.
- Samsung is expanding its strategies in other segments such as smartphones to compensate for the weakening TV division.