Gamescom 2024: The 'Areas' of the games trade fair

Trading card games (here: Konami's Yu-Gi-Oh!) will find a home in the Gamescom Cards & Boards area from Gamescom 2024 (Photo: Koelnmesse / Thomas Klerx)

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This is how you find your way around the Gamescom 2024 site: These 'areas' await you at the video games trade fair this year.

Gamescom 2024 is casting its shadow ahead: construction of the exhibition stands on the Koelnmesse site will start in just over four months. From August 21st, Gamescom will initially be open to specialist audiences, before private visitors will also join the fray from August 22nd.

The mix of trade and consumer trade fairs also partly explains why Gamescom is divided into two parts. The following list is intended to give you an initial overview of the basic hall concept and the range of topics.

Further information about Gamescom 2024 – opening times, tickets, program – can be found continuously updated on GamesWirtschaft.

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Business area

Trade visitors and media representatives have access to the business area: studios, publishers, service providers, associations and location initiatives from all over the world present themselves in the halls. Elaborate country pavilions bring together exhibitors from individual nations (further information on trade visitor tickets).

Entertainment area

By far the largest area of ​​Gamescom is occupied by the so-called Entertainment Area: This is where Gamescom life is at its most colorful and loudest. While the number of play stations is tending to decline, stage shows, cinemas and 'activations' (such as selfie spots, adhesive tattoos, walking acts, demonstrations, competitions, autograph sessions, etc.) are becoming more important. Which exhibitors will be represented at Gamescom 2024 will only be announced in the coming months.

The entertainment area also includes all of the areas listed below:

Event arena

Organizers and exhibitors pay up to €260,000 per day for the hall rental alone so that e-sports tournaments, concerts or shows can take place in the event arena. The exact program will only be communicated at a later date.

Cards & Boards Area

Brand new for Gamescom 2024: The Cards & Boards Area takes into account the increasing interest in board games and trading card systems – from Yu-Gi-Oh! until Lorcana. The organizers diagnose a measurable target group overlap with the Gamescom regular audience in this segment.

Social area

The main magnet in the 'Social Area' are the autograph sessions and meet & greets in the so-called Signing Area: This is where YouTubers, streamers and social media stars meet with their fans.

Retro area

Whether it's a C64, Atari ST, Super NES or slot machine: the Retro Area is a great place to reminisce about childhood memories, as the originals from four decades are set up ready for use – along with the appropriate accessories such as joysticks and monochrome monitors. The offering is accompanied by interviews, lectures and live music.

Campus area

Skilled workers are still desperately needed – and because this is the case, employers are recruiting talent. Companies, authorities and universities provide information about training, studies and career paths.

Family & Friends

Children aged 4 and over and their adult companions can try out computer games here in a relaxed atmosphere – and usually without long queues.

Indie area

Hundreds of small, mostly young studios and solo developers present their game ideas in person and look forward to chatting with an interested audience. The Indie Area in Hall 10 consists of the Home of Indies and the Indie Arena Booth.

Merchandise area

The latest games are not sold here, but T-shirts, figures, posters and many other fan items are: The Merchandise Area is a land of milk and honey for everyone who wants to stock up on cheap knick-knacks and/or incredibly expensive unique items.

Cosplay Village

When fans slip into the role of their favorite characters from games, TV, comics or series, it is called 'cosplay': the costumes are often created with great craftsmanship and great attention to detail. The Gamescom meeting point for cosplayers is the Cosplay Village: There are stage programs, concerts, artists, workshops and panels and the traditional cosplay contest.


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