The next round of Serie A will see the Lazio take the field against Inter in what can be defined as a sort of Fan Token derby: the new sponsor in the center of the white and blue jersey is Binance, the most important exchange globally in terms of turnover in trading cryptocurrencies such as Bitcoin (that of the Nerazzurri is Socios). The link between the world of football and the Fintech world is therefore becoming increasingly close and solid.
The Binance exchange is the main sponsor of Lazio
A two-year agreement with option for a third year and economic value quantified in addition 30 million euros. Below are the words of the president Claudio Lotito, accompanied by the post on Twitter shared immediately after the announcement.
Engaging our fanbase with this type of technology and exploiting the reach of Binance will open new horizons for the development of the Biancoceleste brand in the near future. With the contribution of Binance we will bring Lazio fans from all over the world even closer to the life of the club.
🤝 Binance becomes SS Lazio Main Jersey Sponsor
➡️ https://t.co/DY5QFwLIab pic.twitter.com/CzLud3MdJQ
— S.S.Lazio (@OfficialSSLazio) October 13, 2021
Coming in the next few weeks i Fan Token of Lazio, intended for fans, an unprecedented way (also tested this year by other clubs) to involve them in activities and surveys relating to the initiatives to be developed during the season. We close with the comment of Changpeng “CZ” Zhao, CEO and co-founder of Binance.
Sports fans will benefit from this revolutionary way to engage fans. Lazio fans will be able to collect Binance Fan Tokens and NFT offers, enjoy exclusive voting rights on some club decisions, unlock Fan Badges and receive unique rewards based on their level of engagement, collect signed merchandise and even meet champions of their own. favorite team in person. Binance Fan Tokens are an exciting way for fans to interact more meaningfully with their favorite teams and provide opportunities for Clubs to truly embrace their fans.
➡️ https://t.co/7yQbs0Qq9x pic.twitter.com/h6tNteoEBM
– Binance (@binance) October 13, 2021