EA Sports FC 24: Prize fight before kick-off

Erling Haaland promotes EA Sports FC 24, which will be released on September 29th (Image: Electronic Arts)

A few days before the market launch of the FIFA 23-Successor EA Sports FC 24 Retailers are engaged in a fierce price war.

Electronic Arts charges a sporty €79.99 for the standard console versions of the football game EA Sports FC 24 which will be released on September 29th – the Ultimate Edition with additional extras and early access even costs €109.99.

But in the run-up to what is expected to be the best-selling PC and computer game of the year, a price war has started in retail, which is causing massive discounts even before it is released. Some examples:

  • At Amazon EA Sports FC 24 is currently number 1 on the pre-order list – the price for the console version is currently €64.99 (PlayStation 5*/ Xbox Series X/S*), including digital pre-order bonuses. Amazon also offers a pre-order price guarantee.
  • MediaMarkt and Saturn have once again booked the football influencer GamerBrother, who is promoting the new product via social media and in brochures. The prices there are also consistently €64.99 (PS5 and Xbox), the PC and Switch versions are available for €54.99 each (offer overview included MediaMarkt*/ Saturn*). In addition, there are additional exclusive bonuses for pre-orders in the form of an in-game jersey and in-game decoration items for Ultimate Team. By entering the code BROSKI10 in the voucher field, the purchase price is reduced by a further €10 (valid until September 28, 2023 / 11:59 p.m.).
  • Otto has also reduced the price significantly below the RRP and is currently charging €69.99 (to offer*).

For the worldwide promotion of EA Sports FC 24 Electronic Arts has signed Manchester City superstar Erling Halaand as a testimonial for the first time, replacing the Frenchman Kylian Mbappé. The US publisher is once again working with Sony Interactive on marketing: the console manufacturer is promoting EA Sports FC 24 in conjunction with the PlayStation 5 in the context of football broadcasts such as the Bundesliga and the UEFA Champions League.

That with EA Sports FC a new brand is required is due to the expiry of the decades-long license agreement with FIFA. The world football association, for its part, is planning to produce its own football game, which will thus compete EA Sports FC stands – details are still open.

And another premiere: For the first time in the almost 30-year history of the football series, the entertainment software Self-Control (USK) has set an age rating of 12 years – the reason is the built-in loot boxes in the Ultimate Team game mode.