A few days ago, Electronic Arts presented part of its plans in the field of artificial intelligence. David Gaider, the author of the first two “Dragon Age” titles, is critical of the whole thing.
In recent days, Electronic Arts CEO Andrew Wilson spoke about the US publisher's future strategy. As Wilson confirmed, EA isn't just still on dynamic advertising in video games interested.
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Furthermore, Wilson spoke of one “real hunger” for the topic of artificial intelligence. According to the CEO of Electronic Arts, internal processes will benefit from AI technologies. By supporting artificial intelligence, developers should, for example, be given the opportunity to deliver better games with even larger worlds.
According to David Gaider, the lead writer behind the first two Dragon Age adventures, Wilson's statements are only one side of the story. Ultimately, those responsible at EA are not concerned with the creative processes themselves. Instead, management primarily sees AI technologies as an opportunity to reduce development costs and save personnel.
Dragon Age author with clear statements
“In case it's unclear, the hunger mentioned here refers to the appeal of a spreadsheet where labor costs suddenly appear as a tiny bar compared to the other bars, and a group of executives sit around the table repeating 'ROI' and 'good.' 'Yes, good' repeated,” said Gaider about Electronic Arts’ AI plans.
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“They would have you believe that the developers among them are really excited about integrating generative AI into their processes. But I assure you, what they interpreted as enthusiasm was actually a veiled cry of despair. Not unlike the moment the team was informed of their new really cool live service mandate,” Gaider added.
Gaider concluded by commenting on the plans that those responsible at Electronic Arts are pursuing with AI techniques as follows: “What if we could push a button and just… print money?!”
EA wants to improve interactive entertainment
Wilson emphasized in a recent question and answer session that his company is by no means aiming to replace work processes or employees with AI technologies. Instead, the publisher sees AI as an opportunity to improve, supplement and expand the area of interactive entertainment.
The CEO of Electronic Arts drew a comparison with the video platform YouTube, which expanded the world of series and films without replacing it. When it comes to integrating generative AI, the publisher says it is pursuing ambitious goals.
According to this, more than half of all development processes could be optimized using generative AI in the next few years.
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