Yesterday, Motorola had a major product launch. I received a preliminary brief, and understood that there would be a lot to write about. In addition to the Motorola Edge 70 Pro, it would release three models in the foldable Razr series, in previous years it has released two. When I then got access to the press material, it turned out not to be four mobiles that were launched. It was eight. Four mobiles in the Moto G series had been added.
Nor was it Motorola’s only release during the spring. Previously, it had launched the Motorola Edge 70 Fusion, the top model Motorola Signature, it has shown the larger foldable Razr Fold and also four more Moto G models.
It is not always easy to understand how Motorola thinks with the different models. Having two different foldables feels logical, one that is the best Motorola can offer, and one that is the cheapest Flip mobile with a price tag of under 10,000 kroner (just about even). But who wants an intermediate model, which is a little better and a little more expensive?
Yesterday, Motorola had a major product launch. I received a preliminary brief, and understood that there would be a lot to write about. In addition to the Motorola Edge 70 Pro, it would release three models in the foldable Razr series, in previous years it has released two. When I then got access to the press material, it turned out not to be four mobiles that were launched. It was eight. Four mobiles in the Moto G series had been added.
Nor was it Motorola’s only release during the spring. Previously, it had launched the Motorola Edge 70 Fusion, the top model Motorola Signature, it has shown the larger foldable Razr Fold and also four more Moto G models.
It is not always easy to understand how Motorola thinks with the different models. Having two different foldables feels logical, one that is the best Motorola can offer, and one that is the cheapest Flip mobile with a price tag of under 10,000 kroner (just about even). But who wants an intermediate model, which is a little better and a little more expensive?
When it comes to the cheap Moto G models, it’s easier to see the point with many different price points, when you already have a limited budget, 500 kroner here or there can make a big difference, especially in poorer countries.
But even if you exclude the Power variants plus extra large battery, there will be seven different Moto G models this spring alone. The differences are sometimes so small that you wonder if Motorola bought processors and the camera module on the spot market and pieced together models based on which components they got together.
Half of the gadgets we test could be Motorola mobiles, if we could test them all. We can’t, and not just because we don’t have time. It is far from all of them that we even get for testing. We don’t usually get the cheapest models in particular, and Motorola is far from alone in that. The marketing budget is probably almost non-existent for the cheap mobiles, but at the same time the test samples are not expensive either. Rather, the manufacturers may not want them to be tested because they are afraid that they will receive low ratings. It’s a shame, because we know that reader interest is great in tests of cheap mobiles, and both the readers and we understand to consider the price tag in relation to what you get. It is also for the really cheap mobile phones that the differences in what you get for the money can be the greatest.
Sometimes Motorola is just slow with test samples. We have just received the Motorola Edge 70 Fusion that has been on sale for several weeks, and along with it a Moto G86 Power. It has been sold for almost a year! The reasonable thing is to simply skip testing such an old mobile phone, but at the same time: The phone is in stores and it is more affordable now than when it was new. We’ll see if it finds a place in the test queue or if it drowns in a spring flood of test samples from Motorola.