Gamingdeputy reported on May 18 that today, China Central Radio and Television Station’s 4K/8K ultra-high-definition broadcast vehicle “China Red” departed from Beijing and set off for France to broadcast the Paris Olympics. This will be the first time that the station's broadcast vehicle has undertaken the production of 8K public signals for the Olympic Games overseas.
According to reports, the “China Red” OB truck was independently designed and integrated in the “5G+4K/8K+AI” strategic layout of the main station. It has a total length of 17 meters and a width of 2.5 meters. Its maximum capacity can accommodate 34 workstations and 5 workstations at the same time. Work area, processing 60 signal sources.China Central Radio and Television has taken a leading position in the world in producing 4K/8K ultra-high-definition images..
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The official also emphasized: As the main broadcasting agency and the international media that has won the most bids for the Paris Olympics broadcasting projects, China Central Radio and Television will set a record scale for the Paris Olympics broadcasting coverage, processing more than 11,000 broadcasts and distributions through channels, frequencies and new media clients. Hours of high-quality event signals, and the first full 4K 8K ultra-high-definition broadcast production overseas.The main station will invest a production and broadcast team of more than 2,000 people to undertake the production of international public signals for the four major sports of gymnastics, table tennis, badminton and rock climbing, with a live broadcast duration of more than 400 hours..
In addition, the China Central Radio and Television Station also issued a statement today on the illegal and illegal investment activities carried out by unauthorized Internet platforms for the broadcast of the 2024 Paris Olympics. The Paris Olympics media cooperates in various forms of advertising investment. In its investment materials, it claims to have the rights to live broadcast of the 2024 Paris Olympics events, on-demand highlights, and city-wide distribution of core event content. It sets up an example of “Olympic page card” to display and provide event highlights and The live broadcast scene uses descriptions such as “live broadcast of “Win in Paris””, “studio panoramic presentation”, “covering 32 gold medal periods”, “watching videos and watching live broadcasts”.
Gamingdeputy’s inquiry found that China Central Radio and Television issued a copyright statement on the 2024 Paris Olympics on April 17 this year. According to the agreement signed between China Central Radio and Television and the International Olympic Committee, the China Central Radio and Television Station has the exclusive full media rights and sub-licensing rights for the 2024 Paris Olympics in mainland China and Macau.
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Without the permission of the CCTV, no organization or individual is allowed to use television, radio, Internet, mobile communication network, IPTV, Internet TV, mobile media TV, various application software and any other audio and video relay technology or platform in mainland China and Macao. Use the audio and video programs and related radio and television signals of the 2024 Paris Olympic Games in any way, such as live broadcast, delayed broadcast, on-demand, carousel, catch-up, theater broadcast, public place broadcast, etc. Without the permission of the CCTV, you are not allowed to obtain the 2024 Paris Olympics media rights, provide relevant advertising resources for investment promotion, etc.; you are not allowed to use the CCTV 2024 Paris Olympics program resources or engage in activities in the name of live broadcast, broadcast of the 2024 Paris Olympics or Olympic media cooperation, etc. Any form of unfair competition, including but not limited to hidden marketing activities based on Olympic media rights.
The station will work with relevant ministries and supervisory agencies to strengthen rights protection, take effective measures in accordance with the law to crack down on infringement of the media rights of the 2024 Paris Olympics and the use of the station's 2024 Paris Olympics program resources to engage in unfair competition, and investigate the legal liability of the infringing subjects in accordance with the law.