Asakusa Rokku Broadway to Host Ukiyo-e-Style ‘Pokemon GO’ Event on November 25th

Pokemon will hold an event called “Pokemon GO Asakusa Route Eight Views” on November 25th (Saturday) that uses the new feature “Route” released this year in the smartphone location-based game app “Pokemon GO” jointly provided with Niantic. ) will be held.

Pokemon drawn in an ukiyo-e style that matches the image of Asakusa will be taking over Asakusa, centering on Asakusa Rokku Broadway. Eight “official routes” will also appear in the “Pokemon GO” game that will allow you to discover Asakusa’s various charms. A giant Ukiyo-e map-style scroll object that overlooks each of the official routes and walking areas will also appear, and the Pokemon depicted on the map-style scroll will also appear in the Pokemon GO game.

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During the event period, Pokemon decorations will appear in Asakusa to make strolling around Asakusa while playing Pokemon GO even more fun. Additionally, there will be a campaign where you can receive map-style picture scroll illustration stickers by walking along the “official route” using “Pokémon GO.” In addition, on Saturdays and Sundays during the period, you can enjoy various contents and experiences, such as distributing shoppers that look like they are walking around the city with Pikachu.

Pokemon appear all over Asakusa! Pay attention to the gorgeous decorations that decorate the city!

Special Ukiyo-e-style Pokemon art will appear on each of the official routes in Pokemon GO, including Asakusa Rokku Broadway. You can enjoy a wide variety of art while exploring Asakusa with “Pokemon GO”.

・“Pokémon GO” Asakusa Route Picture Scroll ※The image is an image

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A 9m-long “giant picture scroll” that uses actual pillars will appear at the Asakusa Rokku Broadway event space. A real Pokestop of about 4m will also appear nearby.

・“Pokemon GO” battle illustrations ※The image is an image

An ukiyo-e-style photo spot inspired by the battle scene in “Pokémon GO” has appeared on the wall of Don Quijote Asakusa store. You can feel like a trainer by standing next to Pikachu and taking a photo.

・“Pokemon GO” route climb

Ukiyo-e-style banners showing the eight “official routes” that appear in Asakusa on “Pokémon GO” have appeared and are taking over the streets of the main area. Additionally, in Pokémon GO, Pokémon based on each route will appear in areas near each official route.

・“Pokemon GO” play diagram

A visual depicting Ukiyo-e portraits in the style of Pokemon GO trainers will be posted near the route flags!

・“Pokemon GO” cushion Meowth illustration

On the wall of Asakusa Toyokan near the starting point of the “Hosomichi Route” on the Broadway side of Asakusa Rokku, there is a huge illustration of Meowth, the image Pokémon of the “Hosomichi Route”, sitting on about 40 cushions.

Pokemon that appear in the map-style picture scroll also appear in the “Pokemon GO” game!

During the event period, Pokemon drawn on the map-style picture scroll will appear in the Asakusa area even in the “Pokemon GO” game. (Some Pokemon will appear in their pre-evolution form)

Pokémon drawn on the map-style picture scroll will also appear in “Raid Battles” at “Gyms” in the Asakusa area.

・Appearance Pokemon

Freezer, Thunder, Fire, Torneros, Boltloss

(Tourneros and Boltros will only appear in some gyms)

Furthermore, eight “official routes” will appear in the game that will allow you to discover Asakusa’s various charms.

In areas near each “official route”, Pokemon inspired by each “route” will appear.

・Appearance Pokemon

Past and present route: Pikachu

Full stomach route: Snorlax

Ei route: Ralts, Gardevoir

Fun route: Eevee

Amazing route: Dharmaka

Waterside route: Magikarp

Narrow path route: Meowth

Night view route: Hitomoshi

You can walk the “official route”!Picture scroll-style stickers featuring a large gathering of Pokemon will also be distributed.

Ukiyo-e-style Pokémon decorations will also appear on the official route, including Asakusa Broadway. We will also run a campaign where you can receive map-style picture scroll illustration stickers that can only be obtained here by walking along the “official route” using “Pokemon GO”. Those who complete one of the eight “Official Routes” and present the “Route Badge” received on “Pokémon GO” after completing it will be distributed at the outside space on the 1st floor of Asakusa View Hotel Annex Rokku. Please try all the “official routes”.

Distribution location: Asakusa View Hotel Annex Rokku 1st floor outside space

Reception hours: November 25th (Sat) – December 10th (Sun) 11:00 – 17:00 Scheduled

*The event period is subject to change without notice.

Let’s walk around 8 “official routes” filled with Asakusa’s charms!

Eight new “official routes” that can be enjoyed on “Pokemon GO” will be released in Asakusa.

1 Past and present route : 1.2km, 18 minutes walk

A route that connects traditional Asakusa and modern Tokyo Skytree(R).

2 Full stomach route : 700m, 9 minutes walk

A foodie-oriented route where you can enjoy popular gourmet food.

3 Eiue route : 850m, 12 minutes walk

A quaint route where you can take photos unique to Asakusa.

4 Recreational route (850m, 12 minutes)

A fun route where you can experience Asakusa’s culture and leisure.

5 Astonishing route (750m, 10 minutes)

A route where you can encounter unusual things typical of Asakusa.

6 Waterside route (750m, 9 minutes)

A route where you can take a leisurely walk while looking at the Sumida River.

7 Narrow path route (800m, 10 minutes)

A route that takes you through the narrow streets of Asakusa that are a bit different from the main streets.

8 Night view route (750m, 9 minutes)

A special route recommended at night, where you can enjoy a stylish night walk in Asakusa lit up.

Event period: November 25th (Sat) – December 10th (Sun)

*Shopper sampling and sticker distribution will be scheduled from 11:00 to 17:00 (tentative)

*The event period is subject to change without notice.

Map-style giant picture scroll location: Asakusa Rokku Broadway Event Space 1-43 Asakusa, Taito-ku, Tokyo

Shopper/Flyer/Pikachu Sunvisor Sampling location: Asakusa Rokku Broadway Event Space 1-43 Asakusa, Taito-ku, Tokyo

Picture scroll-style sticker distribution location: Asakusa View Hotel Annex Rokku 1st floor outside space

Official event special site:

“Pokemon GO” is a location-based game app for smartphones jointly developed by the Pokemon Company and Niantic, Inc. of the United States. After being released in the US on July 6, 2016, it was released in Japan on July 22, 2016. It is currently available in over 150 countries and regions around the world and has been downloaded over 1 billion times.

“Pokemon GO” official website:

“Pokemon GO” official Twitter account:

Product information

・Title: “Pokemon GO”

・Supported OS: iOS/Android

*You may not be able to play depending on your device or OS version.

・Sales price: Basic play free *Some items may be charged.

・Publisher: Niantic, Inc.

・Developer: Niantic, Inc.

(C)2023 Niantic, Inc.

(C)2023 Pokemon. (C)1995-2023 Nintendo/Creatures Inc. /GAME FREAK inc.

Pokemon is a registered trademark of Nintendo, Creatures, and Game Freak.

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